Kim Lawton — May 13, 2020 There’s nothing I find more inspiring than seeing a woman entrepreneur pitch her business with poise, grace, and confidence. Luckily for me, I got to watch five women do just that recently during Enthuse Foundation’s pitch competition. Hosting a pitch competition for women founders was a gratifying experience for … Continue reading Pitch Perfect: 4 Ways to Help Your New Business Stand Out With Investors
Tag Archives: Business
Small Business Guide to Google Smart Campaigns
Daniel Villegas — May 12, 2020 Small business owners all know they need to be found when a searcher is looking for their products and services. I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to … Continue reading Small Business Guide to Google Smart Campaigns
3 Challenges of Implementing Assessments in Small Business Hiring
Sandra Hess — May 12, 2020 katielwhite91 / Pixabay Common Assessment Implementation Challenges for Small and Medium-Sized Businesses Employees are the lifeblood of an organization. However, when it comes to small business hiring, the impact of one employee – whether positive or negative – resonates with the entire organization, including co-workers, managers, and owners. Best-in-class … Continue reading 3 Challenges of Implementing Assessments in Small Business Hiring
How Your Small Business Can Get a Head Start on Marketing When COVID-19 Is Over
Gary Simpson — May 8, 2020 The global viral pandemic has flipped the script for multiple industries; airlines, banks, high-street stores, and manufacturers have been forced to close shop. As the year unfolds, it has had a detrimental impact on the economy and many businesses are suffering. A recent survey conducted by Orbit Media shows … Continue reading How Your Small Business Can Get a Head Start on Marketing When COVID-19 Is Over
How to Secure Your Small Business During a Temporary Closure
Corey Nydick — May 8, 2020 Both physical and network security matter to protect a small business while closed. As you lock down your locations, document potential changes to your long-term security plan and train staff accordingly. Take time to assess new security needs like remote access and cloud solutions. In the effort to slow … Continue reading How to Secure Your Small Business During a Temporary Closure
YouTube is the Secret Branding Tool Your Small Business Needs
Alice Corner — May 4, 2020 mohamed_hassan / Pixabay Have you ever heard the phrase “show, don’t tell”? Well that phrase is the exact reason that YouTube is the secret to your branding success. Branding for small businesses revolves around two trains of thought. One is that your brand should be representative of who you … Continue reading YouTube is the Secret Branding Tool Your Small Business Needs
How to Pivot Your Business With Minority Certifications
Shermikia Lemon — May 5, 2020 Things have drastically changed in the recent months due to COVID-19. Business owners are forced to be more creative than ever before to retain customers. There’s no better time than now to really sharpen your knowledge of pivoting in your business. Large corporations in the United States are actively … Continue reading How to Pivot Your Business With Minority Certifications
Small Business Marketing Activities – Where to Focus?
Debra Murphy — May 5, 2020 Today’s climate has every business looking at ways to change the way they market their business. This is especially true for home services businesses. Homeowners need quality landscapers, electricians, plumbers, HVAC services and remodelers. When they need them, they will go online to find one. For those who already … Continue reading Small Business Marketing Activities – Where to Focus?
Elected Officials to Small Business: We Have Zero Answers
Troy Kirby — May 4, 2020 Although the term “mission creep” is a 1990s invention regarding gradual or incremental expansion of goals beyond its original scope, the COVID-19 shutdown order alone is giving the phase a run for its money for how far it can be stretched in 2020. Small business owners, with limited resources, … Continue reading Elected Officials to Small Business: We Have Zero Answers
‘Return to Normal’ Business Planning
Lee Wilson — May 4, 2020 Both personally and professionally, there is a genuine human need to believe that the current situation is moving closer to a ‘return to normal’. While the notion of ‘normal’ is undoubtedly subjective, there are positive indications that a return to a ‘new normal’ may be sooner rather than later … Continue reading ‘Return to Normal’ Business Planning