Tag Archives: Business

Marketing Mistake 2: Not Having a Marketing Budget For a Small Business

Pallavi Tyagi November 30, 2021 This season I’m talking about the marketing mistakes I made with my first startup, and I’m hoping that you may benefit from my failures as well as my subsequent experience working with other entrepreneurs. I didn’t realise this mistake while I was working at my first startup. But now that … Continue reading Marketing Mistake 2: Not Having a Marketing Budget For a Small Business

How to Apply the Gartner Hype Cycle to Small Business

Steven Imke November 22, 2021 The Gartner Hype Cycle is a graphical depiction of a common pattern that accompanies the introduction of new technology or innovation. It is associated with the expectations of the market’s perceived value of a technology or innovation over time. The Gartner Hype Cycle helps business owners understand how the market … Continue reading How to Apply the Gartner Hype Cycle to Small Business

I’ve Been Doing It for Close to 30 Years, and It Works For Me, but Will It Work For You and Your Business?

Ian Dainty November 19, 2021 Suffice to say that when it comes to “remote working,” I’ve done it. So, when the rest of the world suddenly joined me in the practice, back at the start of this long global pandemic, you can assume that, sure, I had an opinion. There are so many empty buildings … Continue reading I’ve Been Doing It for Close to 30 Years, and It Works For Me, but Will It Work For You and Your Business?

How Decentralized Finance Will Impact Business Financial Services

Nischal Shetty November 18, 2021 Cryptocurrencies and blockchain technology, as you may be aware, have literally taken the globe by storm. Cryptocurrencies such as bitcoin and ether are becoming more widely recognized as payment methods, and stablecoins like USD Coin (USDC) have made substantial progress toward becoming an asset with no future devaluation. Simultaneously, the … Continue reading How Decentralized Finance Will Impact Business Financial Services