Mozilla, Index Exchange Launch New Privacy-Based Programmatic Model by Laurie Sullivan , Staff Writer, October 6, 2025 It may be Mozilla’s turn to shine, given its focus on privacy for so many years and the changing consumer climate around trust. Mozilla has designed and built a programmatic ad-targeting model from the ground up to give advertisers … Continue reading Mozilla, Index Exchange Build Privacy-Based Programmatic Ad Model
AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps. Mike Pastore on October 3, 2025 Salesforce announced this week it is expanding its data, governance, security and semantics capabilities across its platform as it continues to build trust … Continue reading Salesforce announces new initiatives to build trust in AI agents
September 23, 2025 How to build influence on LinkedIn without being cringe The entrepreneur Sara Mauskopf has a big voice on X but not in real life. Tens of thousands of people follow her account, where she goes by @sm. Outside social media, she is an introvert who prefers to stay in with her husband … Continue reading How to build influence on LinkedIn without being cringe
Plan impactful projects for martech interns that deliver value to your team while creating powerful learning opportunities. Steve Petersen on September 3, 2025 I recently had the privilege of hosting another martech intern, which was a marvelous experience. Bringing an intern on board requires commitment and planning, especially when designing projects that create real … Continue reading How to build internship projects that help future talent and current teams
Struggling to decode survey free-text responses? You’re not alone. Discover how AI tools like Gemini turn chaos into clarity — without extra cost. Milton Hwang on July 2, 2025 When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the … Continue reading Using AI to build a DIY customer sentiment analysis solution
June 19, 2025 6 ways leaders can build a reinvention mindset BY Gary Waldon Are you ready for reinvention? Our rapidly evolving world is demanding more from us as leaders than ever. Market challenges and opportunities used to come from competitors, economic conditions, and the quality of our products and operations. This “fast-moving” world once required … Continue reading 6 ways leaders can build a reinvention mindset
June 13, 2025 I write novels and build AI. The real story is more complicated than either side admits BY Lauren Oliver “In three years,” a fellow tech executive recently told me with serene confidence, “Everyone will be able to make a full-length movie in AI, totally personalized for them, by just typing up a few … Continue reading I write novels and build AI. The real story is more complicated than either side admits
In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world. Stephanie Miller on June 11, 2025 B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive … Continue reading How strong brands build stronger B2B pipelines
Can LinkedIn Build A Real B2B YouTube-Like Monetization Business? by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2025 LinkedIn has rebranded its Wire Program to BrandLink as the company expands investments in video, one of the fastest-growing formats on the platform. Since launching the Wire Program in June 2024, advertisers have seen 130% higher video-completion rates … Continue reading Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?
April 20, 2025 How leaders can build a culture of wellness that actually works BY Next Big Idea Club Patricia Grabarek and Katina Sawyer are cofounders of Workr Beeing, where they help clients create thriving workplace environments. They are both industrial/organizational psychologists. Patricia has a background in consulting and internal roles, having led people analytics and … Continue reading How leaders can build a culture of wellness that actually works
