The event you optimize for increasingly determines who algorithms find, how they allocate spend, and the business outcomes your campaigns produce. By Tom Leonard Published on July 1, 2026 Over the last several years, marketers have largely accepted that broad targeting works on Meta’s platforms. They’ve also accepted that interest targeting and lookalikes … Continue reading What Meta’s broad targeting teaches us about optimization signals
Amazon will invest up to $25 billion in Anthropic in a broad deal It’s the third time Amazon has poured major money into the AI company. By Anna Washenko April 20, 2026 Amazon, Anthropic Amazon and Anthropic are strengthening their ties once again, with steep financial commitments made on both sides. Today, Amazon announced that … Continue reading Amazon will invest up to $25 billion in Anthropic in a broad deal
The Future of Google Ads Match Types: Making Broad Match Work for You Mike Susi Mar 3, 2025 Google Ads keeps evolving, and so do its keyword match types. Lately, Google has been pushing Broad Match as the best way to expand reach. While Phrase Match and Exact Match still play … Continue reading The Future of Google Ads Match Types: Making Broad Match Work for You
