Marketers are learning that without strategy, generative AI can make them less creative — not more productive. Kath Pay on October 8, 2025 Generative AI is having a moment, but it’s not one its most enthusiastic promoters want to talk about. AI platforms have entered the “Trough of Disillusion,” Gartner’s term for the inevitable … Continue reading AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.
Build a scalable content ops system with playbooks, workflows, templates and feedback loops that drive consistency, quality and team efficiency. Stephanie Trovato on July 24, 2025 A few years back, I joined a company with a smart, seasoned content team. Behind the scenes, the system was chaotic. The strategy was strong. The ideas were … Continue reading Transform your content creation from chaos to consistent brilliance
Tiffany Fowell — February 8, 2019 — February 8, 2019 A handful of social media influencers recently noticed that Burger King’s official Twitter account was liking their old tweets. And not just tweets from a few weeks ago—really old ones from 2010. It turns out it wasn’t a coincidence Burger King’s “liking” spree targeted tweets … Continue reading The Brilliance of Burger King’s Social Media Campaign (And What We Can Learn From It)
