Michelle Brown — February 12, 2018 — February 12, 2018 Image Credit: Logoglo At the beginning of any design process, it`s essential that you have your requirements down on paper so when you start speaking to your website designers you can tell them exactly what you need. Although this may change as you start the … Continue reading How to Create a Website Design Brief
From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season. Shawn Gold on September 7, 2017 As we move closer to 2018, many retailers will try to break … Continue reading A brief history of customer loyalty
Claire Broadley — April 18, 2017 Follow @clairecircuit— April 18, 2017 My colleague Paul recently wrote about outsourcing your blog to the perfect writer. In his post, he briefly touches upon the concept of writer briefing, and how different businesses order blogs. We work with dozens of clients on a weekly basis, and they all … Continue reading How to Brief Your Blogger For the Best ROI
Mike Brown — January 25, 2017 Follow @BuddhaBroInc— January 25, 2017 What is a blog? The weblog, or simply “blog,” is one of the longstanding phenomena on the web. Blogs have been around virtually since the beginning of the Internet. Today, blogs are a central technique to any robust online marketing strategy, with thousands of … Continue reading What is a Blog and How is it Used?: A Brief History of Blogging
Chase Thomas — November 8, 2016 — November 8, 2016 A clear and informative digital marketing brief can go a long way. There is a lot that goes into making an effective, quality digital marketing brief that communicates the desired message. Three agency thought leaders shared what exactly makes a good digital marketing brief and … Continue reading What Makes A Great Digital Marketing Brief?
We marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization by columnist Paul Shapiro. Paul Shapiro on July 13, 2016 I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As … Continue reading A brief introduction to data visualization theory for marketers
Bing’s Christi Olson takes a look at 20 years of search. We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as … Continue reading A brief evolution of Search: out of the search box and into our lives
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations. Joy Hawkins on June 17, 2016 I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded … Continue reading Brief change suggests local SEO ranking factors are different for branded queries
by Rupert Adam February 14, 2016 Follow @emailcenterFebruary 14, 2016 For many designers creating email is an alien concept. Here are some useful tips for creating your email design brief. The basics There are a number of constraints a designer will have to contend with. These are namely the width, with 600-650px being the recommended … Continue reading Creating Your Email Design Brief
by Shelley Hoppe February 10, 2016 Follow @SoutherlyCommsFebruary 10, 2016 If I were to interview your creative teams, what would they say about your briefing skills? Are you undaunted by this question…or do you have a nagging suspicion that their answers may not be to your liking? I ask because I have seen very few … Continue reading The Lost Art of Writing a Fantastic Creative Brief
