Tag Archives: BrickandMortar

Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push

Columnist Allan Haims explores some recent holiday retail trends and explains why brick-and-mortar retailers need to step up their mobile efforts. Allan Haims on December 18, 2015 This year’s Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile strategies to acquire, retain and influence shoppers while … Continue reading Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push

A Vision for Social Retailing: Infuse Brick-and-Mortar Stores With the Vitality of Social Media

Rado KotorovMarch 9, 2015 Retailers have historically viewed their online and brick-and-mortar operations as two separate divisions. A key failure of this business model is that it results in competition—rather than cooperation—between the two entities for internal resources and customer revenue. As ecommerce continues its rapid growth trajectory it begs the question: does online signal … Continue reading A Vision for Social Retailing: Infuse Brick-and-Mortar Stores With the Vitality of Social Media