Columnist Allan Haims discusses the shifting retail landscape and how brick-and-mortar retailers can stay competitive by offering customers unique omnichannel shopping experiences. Allan Haims on September 23, 2016 Retail marketers have long focused on perfecting their omnichannel strategies; however, the rules of consumer engagement have changed. Many major anchor stores are either closing or … Continue reading The new era of brick and mortar: not business as usual
by Jake Rheude May 17, 2016 Follow @jakerheudeMay 17, 2016 Two major retailers are claiming it’s more profitable to run a brick and mortar store than an e-commerce site. The news, coming from Fab.com and Bezar co-founder Bradford Shellhammer and Michael Kors CEO John Idol, is sending shockwaves through the e-commerce community. The statements, coming … Continue reading E-commerce vs Brick and Mortar: Profitability Called Into Question
by Laura Donovan February 18, 2016 Follow @thewordproFebruary 18, 2016 My mother and I were eating at a local restaurant the other day when I got a message from Target. I have the Target app and there was a Target store across the street. They invited me to their store for a “special” deal. At … Continue reading Promote Your “Brick and Mortar” Store with Digital Connections
Brian WallaceOctober 5, 2015 Have you ever tried to find something obscure by driving from store to store and asking the people inside for help? Chances are if you have, it hasn’t been any time in the last few years. Online retailers have really taken off, and chores that used to take sometimes days to … Continue reading The Death of Brick And Mortar [Infographic]
Rachel WinsteadOctober 2, 2015 People don’t just scan product descriptions on Amazon or your website. They look at them like a set of specs on a new car. Consumers want to know the details that make your broom better than the 500 other brooms available for purchase, and they need to be able to gain … Continue reading 10 No-Nos for Your Brick and Mortar Store’s Online Product Descriptions
Amanda McGuinnessSeptember 16, 2015 For the past few years, the ease and convenience of an online purchase has turned ecommerce into a booming industry. When you get out of work at the end of the day, you no longer have to choose between going to the grocery store or getting that drink with your co-workers. … Continue reading The (Somewhat) Perfect Harmony: Digital Commerce and Brick and Mortar Stores
