Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting. Jordan Elkind on August 31, 2017 Lookalike modeling isn’t new. It’s been a mainstay of the ad tech industry for years, used to help advertisers expand digital audiences while maintaining relevancy of … Continue reading Lookalike modeling breathing new life into old channels
Al Gomez — November 4, 2016 — November 4, 2016 Change is the only thing that’s constant in this world. What we know today, could be deemed obsolete tomorrow. For instance: it’s funny that some of the greatest minds in history once believed the earth was flat – but they did. Today, we’re still continuously … Continue reading Boost Your Google Ranking by Breathing New Life to Old Web Pages
Annie Zelm — October 31, 2016 — October 31, 2016 Ever look inside your closet and realize you have nothing to wear? Then you notice an old blouse that has served you well for years and decide to wear it tucked into a pencil skirt, rather than your standard skinny jeans. Bam! Instant class. Sometimes … Continue reading Breathing New Life into an Old Blog Post: A Step-by-Step Guide
by Ralph Miller June 14, 2016June 14, 2016 Does trying to rank for your top keywords feel like this? If so, you’re probably thinking about hiring someone to do your SEO, and you’ll want to know a little bit about how we (I mean, impersonal “they”) do SEO. Well, this is how we do SEO. … Continue reading Is That SEO You’re Breathing?
