August 14, 2025 Successful branding campaigns require a human touch BY Sooyoung Cho When was the last time a brand didn’t just catch your eye, but moved you—made you feel something real? Today, AI can produce logos, taglines, and campaigns at lightning speed. Algorithms can replicate styles, test headlines, even mimic tone. But as branding becomes … Continue reading Successful branding campaigns require a human touch
May 27, 2025 How AI is making the invisible visible in branding BY Sooyoung Cho In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to traditional visual branding, but their true value may lie elsewhere—not in replacing human … Continue reading How AI is making the invisible visible in branding
December 27, 2024 The 5 biggest branding flubs of 2024 These companies had a terrible, horrible, no good, very bad year. BY Grace Snelling Building a successful brand is difficult. It requires the fine-tuned execution of a myriad of parts, which will appear in nearly as many contexts: packaging with just the right shelf appeal, … Continue reading The 5 biggest branding flubs of 2024
Including rich content on a phone call, like the company name and logo, makes people more likely to answer. Chris Wood on November 5, 2024 Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% … Continue reading Branding phone calls improves customer trust
August 31, 2024 College football is entering its branding era Get ready to see more advertiser logos on college football fields—some of them flashier than others. BY James I. Bowie As the college football season kicks off in earnest this weekend, fans will be adjusting to a number of new aspects of the game, including a … Continue reading College football is entering its branding era
July 22, 2024 The new Kamala Harris presidential campaign branding came together within hours After President Biden dropped out of the 2024 race, the campaign’s design team got to work on a new branding universe for Harris. BY Hunter Schwarz In less than 24 hours, Vice President Kamala Harris went from running mate to presidential candidate, … Continue reading The new Kamala Harris presidential campaign branding came together within hours
July 05, 2024 The worst branding blunders of the AI era—so far From Toys ‘R’ Us to McDonald’s to Figma, brands are showing just how badly things can go wrong when you rush to incorporate the latest AI bells and whistles. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, … Continue reading The worst branding blunders of the AI era—so far
April 30, 2024 Why Walmart launched a premium grocery label, with fancy branding to match The packaging for Walmart’s Bettergoods line looks like something you might find in Target. That’s intentional. BY Hunter Schwarz Walmart’s new private label brand, Bettergoods, doesn’t look like what you might expect a Walmart private-label brand to look like. And that’s … Continue reading Why Walmart launched a premium grocery label, with fancy branding to match
April 22, 2024 Why solid-state battery startups need better branding EV battery companies haven’t had to worry about building a brand as EV makers have picked up the communications slack. That needs to change. BY Matt Owens For several years, investors (and futurists) have been waiting impatiently for the arrival of solid-state EV batteries. They … Continue reading Why solid-state battery startups need better branding
Deloitte Digital’s Secret GAI Branding Tool – Here’s How I Tested It by Laurie Sullivan , Staff Writer @lauriesullivan, March 22, 2024 Deloitte Digital will unveil next week something most companies have been hesitant to share: a live example of how it uses generative artificial intelligence (GAI) to brand and market its company. The company created … Continue reading Deloitte’s Secret GAI Branding Tool – Here’s How I Tested It
