SAP study reflects people are selective about what data they’ll share and why Greg Sterling on January 19, 2018 As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from … Continue reading Nearly 80% of consumers would end brand relationship over unauthorized data usage
You can learn a lot from your competitors. Columnist Sam Welch discusses easy ways to gather data on the competition without using third-party tools or paid subscriptions. Sam Welch on January 18, 2018 In the course of my work, I get the chance to help companies of all shapes and sizes get on track … Continue reading Competitive research: 3 free steps to a better brand strategy
By Victoria Klochkova January 10th, 2018 According to marketing experts, the ability of consumers to recall brands, products and services strongly influences their decision to buy. If you want people to remember your brand, so you need to take steps to make sure your marketing efforts are hitting this target. You must be able to … Continue reading Brand Awareness Tracking: Measure Your Marketing Efforts
Ana Gotter — January 10, 2018 Follow @ana_gotter — January 10, 2018 Your brand is everything. It defines your business more than anything else. In some cases, your brand and its story can actually matter even more than the product you’re selling. Think about it; there’s likely a few thousand competitors out there (and at … Continue reading The Step-by-Step Guide on Brand Building with Facebook Ads
Morgan Miller — January 9, 2018 — January 9, 2018 A brand audit can take many different forms depending on the client or company, but is a beneficial practice for any brand, no matter how big or small. Whether your brand is considering a rebrand, new website, insight into competition or just wanting a broad … Continue reading How a Competitive Audit Can Give Your Brand a Leg Up
By Evelyn Timson December 27th, 2017 Whilst there’s no doubt that video is shaping up to become the dominant medium on the internet, creating a professional and slick looking marketing film is not an easy task. Whether you opt to commission a video with a production agency, or look to create your video content strategy … Continue reading 30 Steps to Consider when Commissioning a Brand Video
Pankaj Narang — December 12, 2017 — December 12, 2017 Being one of the most popular social media platforms out there, Twitter can be used to create brand awareness, gain more leads, perform competitive analysis, and so much more. With the latest update regarding the 280-character limit on tweets, it has become easier than ever … Continue reading How to Write Engaging Tweets For Your Brand
Dhariana Lozano — December 12, 2017 Follow @DhariLo — December 12, 2017 (December 12, 2017) Instagram rolled out Stories Highlights, so today I’m here to break down how you can utilize the new Instagram Stories Highlights feature for your brand or business! What Are Instagram Stories Highlights? With the Instagram Stories Highlight feature you can … Continue reading 7 Easy Ways Use Instagram Stories Highlights For Your Brand
Tom Jager — December 6, 2017 — December 6, 2017 Acquiring new customers is one of the primary goals of marketers. It can be achieved only by getting a company’s name in front of the target audience through social media, outdoor advertising, and other techniques. Or as marketers would say, “build brand awareness.” Without it, … Continue reading How to Measure Brand Awareness: 4 Key Steps
Kara Perez — November 24, 2017 — November 24, 2017 You’ve got a million dollar idea, or you’ve got a passion for something that burns deep in your soul. It’s so strong that you have to share it with the world; but wait. The world doesn’t seem as excited as you are. Your passion doesn’t … Continue reading How to Get People Excited About Your Brand and Product
