Sandra Hess — March 30, 2018 — March 30, 2018 Building brand equity is a concept that many company leaders embrace. For years, organizations across the globe have been strategically building their corporate brand as a means of attracting targeted customers to their company. Studies show that this strategy is paying off. In one study, … Continue reading Brand Equity Building Should Start With the Candidate Experience
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. Robin Kurzer on March 30, 2018 Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a … Continue reading IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
Kantar: ‘Invisible’ Relationships Between Brand And Consumer by Laurie Sullivan , Staff Writer @lauriesullivan, March 26, 2018 Attribution continues to change, becoming more sophisticated and increasingly complex. For example, a recent partnership between Placed and Kantar brings together offline and online advertising, and offline purchases. While Placed brings location data such as where and what time … Continue reading Kantar: ‘Invisible’ Relationships Between Brand And Consumer
Albizu Garcia — March 21, 2018 Follow @gainapp — March 21, 2018 You are your brand, and you must do all you can to protect it and ensure that anything you share communicates your values and those of your organization. In the age of social media, this also means being acutely aware of the damage … Continue reading 3 Foolproof Ways to Protect Your Brand on Social Media
Google, Facebook, Others Pitch In-App Ads’ Brand Safety by Laurie Sullivan @lauriesullivan, March 15, 2018 Many more major brands are pumping big advertising dollars into mobile games, pushing Google, Facebook and others into the in-app gaming ad space. Some believe this is in response to brands searching for a secure, safe place to run video … Continue reading Google, Facebook, Others Pitch In-App Ads’ Brand Safety
Personal Branding Blog — March 18, 2018 — March 18, 2018 With the growing popularity of social media messaging Facebook has once again become a good source for brands to reach their customers in a whole new way. When Messenger first launched it was more of a personal communication tool. Today it can be used … Continue reading Get More Exposure for Your Personal Brand with Facebook Messenger Bots
Susan Gilbert — March 8, 2018 Follow @SusanGilbert — March 8, 2018 Use Microblogging to Promote Your Brand Readers today are looking for bite-sized content that they can scan and share quickly and easily. Microblogging has long been a popular format for this on places like Twitter and Instagram. Brands can leverage this by offering … Continue reading Microblogging For Brand Promotion Success
Antonia Hite — March 9, 2018 — March 9, 2018 Social media advocacy refers to using your employees and your clients to promote your brand. In the peer-to-peer world that we live in, it’s essential that prospective clients and hires hear about your firm from their peers—your clients and employees. Whether your company’s goals are … Continue reading 8 Tips for Leveraging Employees as Brand Advocates on Social Media
Joanne McDonagh — March 1, 2018 Follow @rezoomo_com — March 1, 2018 When it comes to employer branding think of your business as a glasshouse, giving potential candidates a sneak peek at what is going on inside. Recently I wrote about how recruitment is marketing and how the role of HR has significantly evolved over … Continue reading HR & Marketing: Building The Perfect Employer Brand Together
Personal Branding Blog — February 25, 2018 — February 25, 2018 Recently Google announced an update of its Featured Snippets for both desktop and mobile search. This provides a personal brand’s website an opportunity to appear in top results with answers to the most pressing questions online. Answers are displayed in a descriptive box in … Continue reading Why You Should Think About Google Featured Snippets Again for Your Brand
