Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative. John Nardone on June 28, 2018 With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, … Continue reading It’s time for the brand promise to evolve. Again.
Personal Branding Blog — June 22, 2018 — June 22, 2018 Visual marketing is one of the best ways to attract subscribers to your personal brand. If you want to take your business marketing strategy to the next level then Pinterest is a great way to gain more visibility. Would you like to attract a … Continue reading Create a Winning Pinterest Brand Marketing Strategy
Erika Montgomery — June 22, 2018 Follow @PublicityErika — June 22, 2018 Keep scrolling to learn how to boost your brand’s awareness and engage with customers through the use of video Videos are one of the most effective channels for customer engagement. One study shows that potential customers are 85% more likely to buy a … Continue reading How To Use Video Marketing To Build Brand Visibility
Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez. Here’s a detailed guide to help you create and execute a well thought out strategy to promote your brand. Allen Martinez on June 7, 2018 When it comes to having a brand strategy, it’s not enough to … Continue reading Building a brand strategy: Essentials for long-term success
Visual Brand Demolition? Think First by Douglas Eymer , Columnist, May 31, 2018 As a seasoned professional visual brand builder, I have been both an accomplice and observer of the unnecessary destruction of a company’s visual brand identity. In my early years, as I scratched and clawed my way up the graphic design ladder when … Continue reading Visual Brand Demolition? Think First
Arik Hanson — May 28, 2018 — May 28, 2018 Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, … Continue reading Time for Communicators to Help Manage Employer Brand Social Channels
Trademark Considerations When Building A Brand by Patrick Concannon , Rory Pheiffer , May 25, 2018 The word “brand” is used broadly as a business buzzword. Comprised of a company or product name, a brand acts as a reassuring signpost for consumers in a busy marketplace, signaling a trusted source and consistent level of quality. … Continue reading Trademark Considerations When Building A Brand
Asher Rumack — May 17, 2018 — May 17, 2018 A brand is a precious thing. No matter how big or small, it is the essence of a company—and it should be treated with care. It needs to be nurtured, fed, and looked after like the living, dynamic entity it is. But in the day-to-day … Continue reading How to Build a Brand Team That Helps Your Business Grow
By Evelyn Timson May 16th, 2018 300 hours of video are uploaded to YouTube every minute and although users are collectively watching almost 5 billion videos every day, it’s not difficult to begin to see how so much content gets lost within the vast video ocean. Of course a lot of this content is of a … Continue reading How to Successfully Seed Brand Videos
Kristen Matthews — May 15, 2018 Follow @kristenwords— May 15, 2018 Just like any other marketing strategy, there are many levels to an influencer marketing campaign. The basics are crucial: find a fit for your brand, establish a budget, and be thoughtful and thorough when engaging your influencers. However, you’ll undoubtedly have lots of questions … Continue reading Next Level Influencer Marketing: ROI Answers for Your Brand
