Tag Archives: Bookings

How Icelandair used programmatic to increase bookings

Programmatic is typically used for top-of-the-funnel, brand awareness. Icelandair and its partners figured out how to get it to increase sales. Constantine von Hoffman on October 4 Icelandair had two problems. First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for … Continue reading How Icelandair used programmatic to increase bookings

Marriott, Wyndham Gain Direct Traffic, Bookings From Search

Marriott, Wyndham Gain Direct Traffic, Bookings From Search by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2017 Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Of the top 10 brands, six show an increase for actual confirmed direct bookings in May 2017, compared with … Continue reading Marriott, Wyndham Gain Direct Traffic, Bookings From Search

How Maze Rooms Used Google To Drive Bookings, Reduce CPCs By 96%

by Laurie Sullivan, Staff Writer @lauriesullivan, December 27, 2016 For Maze Rooms, it’s all about the customer experience online and in the physical world. The entertainment venue wanted to drive those searching online for new experiences into their physical locations, so it tapped a local search agency to drive foot traffic through bookings. Escape games … Continue reading How Maze Rooms Used Google To Drive Bookings, Reduce CPCs By 96%