Tag Archives: Blueprint

The new blueprint for customer experience: Always on, always listening

Customers now demand ultra-personalization and anticipation of needs before they arise. Explore how AI is making this possible for marketers. David Iscove on February 16, 2024 Engaging today’s customers is like trying to hit a moving target. Needs and expectations shift by the minute. Generic staging through a predictable funnel no longer captivates audiences numbed … Continue reading The new blueprint for customer experience: Always on, always listening →

Marketing AI blueprint unveiled at The MarTech Conference

Marketing AI

A look at how marketers can review and adopt generative AI tools in a repeatable way during this “transformational” time. Chris Wood on September 27, 2023 Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing … Continue reading Marketing AI blueprint unveiled at The MarTech Conference →

A blueprint for the new automation mindset

Automation

Systems thinking, “antifragility” and democratic teamwork characterize a new mindset successful brands will need to acquire. Kim Davis on September 5, 2023 “Together, AI and cloud-native platforms open the aperture of automations in our companies wide, opening the floodgates for new ideas to be automated and see the light of day.” “The New Automation Mindset” … Continue reading A blueprint for the new automation mindset →

Getting started with the Agile Marketing Navigator: Creating a blueprint

Marketing Agility

A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders. Stacey Ackerman on June 16, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The navigator has four … Continue reading Getting started with the Agile Marketing Navigator: Creating a blueprint →

9-Step Blueprint to Develop a Brilliant New Product Idea

Product Development

Joel Goldstein October 23, 2020 Coming up with a brilliant new product idea is a thrill like none other. However, the true work begins after you’ve come up with your big idea. Bringing a product out of the idea phase, through the creation process, and into retail stores is challenging. These 9 steps provide a … Continue reading 9-Step Blueprint to Develop a Brilliant New Product Idea →

How to Manage Your Virtual Agency: The Complete Blueprint

Agency Business

Sylvia Moses — May 21, 2019 — May 21, 2019 A virtual agency can help you create a global business with a remote-only team. Learn how to manage your virtual agency team in this article. It’s a trend that’s impossible to miss: Remote work. What used to be limited to buzzy Silicon Valley startups is … Continue reading How to Manage Your Virtual Agency: The Complete Blueprint →

How to Transform Your Resume from a Blueprint to a Brochure

Career Resume

Virginia Franco — April 6, 2019 Follow @VAFrancoResumes — April 6, 2019 The reality of today’s job market is, whether you’re a CFO or a mid-level professional, you’re lucky to get a 10-second skim read the first time a recruiter finds you on LinkedIn or scans your resume. Consequently, whether you hire an executive resume … Continue reading How to Transform Your Resume from a Blueprint to a Brochure →

Google My Business Page: A Small Business Blueprint

Google Business

Jason Yormark — February 25, 2019 Follow @jasonyormark — February 25, 2019 A Google My Business page is a free and helpful tool that can help you put your business on the map and in view for potential customers looking for services like yours. Google My Business is an easy way to show customers your … Continue reading Google My Business Page: A Small Business Blueprint →

The Blueprint for e-Commerce in 2017

eCommerce

Christina Del Villar — March 27, 2017 Follow @cdelvillar— March 27, 2017 At Webgility, we spend a lot of time studying how our 4,000-plus customers use our software. That raw data, combined with a team with years and years of e-commerce street cred, makes me comfortable to share with you what we think is the … Continue reading The Blueprint for e-Commerce in 2017 →

Blueprint for a Perfect Welcome Email

Email Marketing Tools

Ari Gillam — December 14, 2016 Follow @arigillam— December 14, 2016 Whether they filled out a landing page or subscribed to your blog and newsletter, a stranger coming to your website and sharing their contact info is worthy of celebration! This first-time digital handshake is ultimately where the online relationship begins, so if you’re running … Continue reading Blueprint for a Perfect Welcome Email →