Tag Archives: Bing

Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade

Lisa RaehslerMarch 11, 2015 Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” … Continue reading Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade

Currently Running AdWords? Here’s Why You Should Also Be Using Bing Ads

  by Lindsey Knapton December 19th, 2014 As an advertiser, one of the questions I often get asked is “How do we get more?”. One of the easiest answers is Bing. For most accounts, Search is the strongest venue for driving qualified traffic and ultimately conversions. If AdWords Search is maxed out, one simple way … Continue reading Currently Running AdWords? Here’s Why You Should Also Be Using Bing Ads