Tag Archives: Biases

Innovating an Inclusive Workspace: Data Tools Can Help Recruiters Address their Gender Biases

Ryan Ayers — October 8, 2019 Follow @TheBizTechGuru HR professionals can promote diversity and inclusion by leveraging technology that eliminates hiring bias. The technological revolution is still in play. However, it’s already sparking a new kind of revolution – diversity and inclusion. At the beginning of the tech industry diversity revolution, social advocates pointed out … Continue reading Innovating an Inclusive Workspace: Data Tools Can Help Recruiters Address their Gender Biases →

Cognitive biases: How to get people to prefer your business

Business Development

Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions. Jacob Baadsgaard on March 22, 2019 at 10:11 am Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing … Continue reading Cognitive biases: How to get people to prefer your business →

14 Opportunities to Address Unconscious Biases in the Modern Workplace

Work Difficulties

Maja Orsic — November 9, 2017 — November 9, 2017 For better or worse, our unconscious biases bolster our emotional responses. These biases “are social stereotypes about certain groups of people that individuals form outside their own conscious awareness,” writes UCSF’s Office of Diversity and Outreach. Think of them as stereotypes you’ve accidentally internalized—automatic preferences … Continue reading 14 Opportunities to Address Unconscious Biases in the Modern Workplace →

How do our biases impact PPC performance?

PPC Mistakes

With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. Brett Middleton on November 28, 2016 I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research, bid management, A/B testing ad … Continue reading How do our biases impact PPC performance? →

Are There Biases in Your Recruiting Practices?

Effective Hiring

by Rick Goodman May 12, 2016 Follow @DrRickGoodmanMay 12, 2016 I know that none of us want to believe we are in any way prejudiced—but let’s be honest: As human beings, we all have our biases, our opinions, our perceptions. As much as we might resist, these things can all cloud our judgment and impact … Continue reading Are There Biases in Your Recruiting Practices? →