Tag Archives: Beyond

From Toyota to Ford and Beyond: Lessons in Manufacturing from the Automotive Trade

Marketing Guide

by Laura ColeOctober 8, 2016 If you were to believe everything that you read in the media, it would be tempting to believe that the global manufacturing sector is in a perpetual state of decline. The popular press often creates a negative and distorted view of the marketplace, however, and one which tends to be … Continue reading From Toyota to Ford and Beyond: Lessons in Manufacturing from the Automotive Trade →

Looking Beyond Fiscal Metrics

Metrics

by Matthew MacQuarrie Follow @MattMacQuarrieSeptember 18, 2016 Whether your business is well-established or brand new, it’s always important to be mindful of your position—to look at key indicators of your company’s health, vitality, and potential. Getting a sense of these metrics will help you to move forward in your company, wisely but also confidently. Actually … Continue reading Looking Beyond Fiscal Metrics →

Adobe Target expands beyond A/B testing to automated optimization of user experience

A/B Testing Process

The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool. Barry Levine on September 15, 2016   Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward automated optimization of entire user experiences. A new Auto-Target capability extends … Continue reading Adobe Target expands beyond A/B testing to automated optimization of user experience →

Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations

Publishers Guide

by John Potter, Op-Ed Contributor, September 9, 2016 Internet publishers face a programmatic advertising market that is still incredibly fragmented on the demand side. Given the continued move of advertising dollars to programmatic, this fragmentation is costing publishers a lot of money. Over the last couple of years, publishers have responded by embracing header bidding. … Continue reading Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations →

Local SEO in 2017 and beyond: managed strategy vs. automation

Search Engine Optimization

There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may still be necessary to see results. Andrew Beckman on September 7, 2016 Over the past five-plus years, the digital marketing world has seen an influx of Local Search SaaS (Software-as-a-Service) platforms emerge with different … Continue reading Local SEO in 2017 and beyond: managed strategy vs. automation →

Looking beyond the holiday purchase: understanding customer lifetime value

Holiday Season

As the holidays approach, it’s time to take a close look at customer lifetime value. Columnist James Collins discusses the benefits of using data to determine the CLV of consumers gained during the holiday season and beyond. James Collins on September 2, 2016 The ideal brand relationship is much more than a single experience. It … Continue reading Looking beyond the holiday purchase: understanding customer lifetime value →

Going Beyond the Discount

Marketing Guide

by Madeline Boehmer July 28, 2016 Follow @madelineboehmerJuly 28, 2016 Driving customer loyalty can be an uphill battle, especially in a crowded marketplace with more empowered customers than ever before. Whether it be through mobile research to find the best reviews or word-of-mouth amplified by social media platforms, brands are spending more time thinking of … Continue reading Going Beyond the Discount →

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