Tag Archives: Better

Warning: Digital Advertising Rant (Because It Makes Me Feel Better)

Warning: Digital Advertising Rant (Because It Makes Me Feel Better) by Maarten Albarda , April 30, 2021 This week, I wanted to rant about celebrities who are so overused I can’t fathom why any marketer would pay for their endorsement anymore. My rant would then evolve to celebrities who appear in commercials where they are … Continue reading Warning: Digital Advertising Rant (Because It Makes Me Feel Better)

Have You Implemented e-Commerce Headhunters Top Tips For Better ROI?

Bob Van Rossum April 25, 2021 For many years, marketing leaders were able to attract different types of consumers through in-store promotions, face-to-face interactions, as well as an online presence. However, due to the shift in the market, those marketing strategies are no longer applicable. As leading e-Commerce headhunters, we are seeing companies today heavily … Continue reading Have You Implemented e-Commerce Headhunters Top Tips For Better ROI?

Accelerating ABM journeys, a better conference handout: Thursday’s daily brief

Plus, take our Martech Replacement Survey Kim Davis on April 1, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Accelerating ABM journeys, a better conference handout: Thursday’s daily brief

How To Digitally Transform Talent Management For The Better

Louis Columbus March 24, 2021 Bottom Line: CHROs and the HR teams they lead need to commit to keep learning and adopting digital technologies that help improve how they hire, engage and retain talent if they’re going to stay competitive. Driven by the urgency to keep connected with employees, customers and suppliers, McKinsey’s recent Covid-19 … Continue reading How To Digitally Transform Talent Management For The Better

Email Marketing Isn’t Dead. You Just Need to Write Better Emails…

Matt Janaway February 24, 2021 ijmaki / Pixabay Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether? It could be that email marketing is the problem. More likely, it’s your approach. Before you throw in the towel and assume that email marketing is dead, try implementing these … Continue reading Email Marketing Isn’t Dead. You Just Need to Write Better Emails…

The 4 Traits Your Company Needs to Foster in Its Leaders for Better Execution

Dan Parisi January 29, 2021 When it comes to carrying out nearly any business function — whether you’re leading a website overhaul, reworking your product and service offerings, or doing something completely different — a robust, carefully considered strategy is key to your success. However, the road to strategy implementation is rife with failures and … Continue reading The 4 Traits Your Company Needs to Foster in Its Leaders for Better Execution