Tag Archives: Better

3 tech products that quietly made my life better in 2025

November 28, 2025 3 tech products that quietly made my life better in 2025

Stop blasting and start connecting with better email strategy

Too many marketers treat email like a free megaphone—but when it’s done right, it’s the most powerful relationship builder in you have. Natalie Jackson on November 25, 2025 I’m an email marketer at heart. I love the ability to personalize a message and deliver that message at the right moment in time—I love delivering … Continue reading Stop blasting and start connecting with better email strategy →

AI is your key to better market research and planning

AI Research

At the November MarTech Conference, we discussed how AI can help marketers in their market research. MarTechBot on November 6, 2025 Marketers are learning to turn AI into a tireless research partner — and a faster path to insight. At the November MarTech Conference, experts from Citrix, Randstad Digital and Qualified Digital joined Susan … Continue reading AI is your key to better market research and planning →

AI is your key to better market research and planning

Marketing Research

Struggling with long planning cycles? Learn how AI trims days to hours. Join the MarTech Conference for insights. Mike Pastore on October 15, 2025 Modern marketing teams are collapsing timelines for strategic planning by deploying AI agents as research assistants. From analyzing audience behavior and competitor positioning to surfacing market trends and whitespace opportunities, … Continue reading AI is your key to better market research and planning →

Intel wants a second bite at the Apple—and this time might be better

Intel

September 25, 2025 Intel wants a second bite at the Apple—and this time might be better Their cultures have clashed in the past. Now, a new collaboration will take place amid rising geopolitical tensions. span>span]:whitespace-nowrap”>

Employees perform better when life outside work is fulfilling. Here’s why

Employee Motivation

August 21, 2025 Employees perform better when life outside work is fulfilling. Here’s why BY The Conversation Many employers are demanding more from workers these days, pushing them to log as many hours as possible. Google, for example, told all its employees that they should expect to spend 60 or more hours in the office every … Continue reading Employees perform better when life outside work is fulfilling. Here’s why →

There’s a way to design better, together

Design Tools

July 22, 2025 There’s a way to design better, together BY Lisa Gralnek In an age where remote work has become the default for many creative teams and AI is adding more collaborators and iterations into the mix, the design process is increasingly being tested. Tools are abundant, yet collaboration often feels more fragmented than fluid. … Continue reading There’s a way to design better, together →

Do LinkedIn videos work better than blogs? Here’s the data

LinkedIn Video Tools

Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t. Scott Gillum on June 17, 2025 You may have noticed your LinkedIn feed is filling up with short-form videos. You’ve probably also seen LinkedIn ads encouraging you to use video in your … Continue reading Do LinkedIn videos work better than blogs? Here’s the data →

Overcoming fear of better options in martech decisions

Marketing Technology

From CDPs to UX testing, FOBO can stall martech progress. Here’s how to address it and keep your tech stack agile. Steve Petersen on May 9, 2025 I recently listened to “If You Could Live Anywhere” by Melody Warnick, a thoughtful guide for remote workers deciding where to settle. While it’s about choosing where … Continue reading Overcoming fear of better options in martech decisions →

There’s a better way for companies to partner with startups

Startups Challenges

April 21, 2025 There’s a better way for companies to partner with startups BY Tom Ferguson How do big companies evolve? How do they learn to do something new? These are questions that have taken up untold pages of books, magazines, and journal articles. As a venture capitalist (VC) in water, I’ve seen firsthand that most … Continue reading There’s a better way for companies to partner with startups →