Tag Archives: best

CDP and customer experience: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and metrics for powering customer engagement. MarTechBot on August 12, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading CDP and customer experience: Best of the MarTechBot →

Lead gen tactics for B2B: Best of the MarTechBot

B2B Marketing Bots

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics. MarTechBot on August 5, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on … Continue reading Lead gen tactics for B2B: Best of the MarTechBot →

The best leaders know how to channel chutzpah

Leadership Skills

August 04, 2024 The best leaders know how to channel chutzpah Although chutzpah is generally associated with arrogance, it can also describe the unapologetic straightforwardness occasionally needed to get the job done. BY Yonason Goldson In the opening episode of the hit series Suits, Mike Ross bluffs his way into Harvey Specter’s office, then lands a … Continue reading The best leaders know how to channel chutzpah →

Subscriber acquisition best practices following Gmail’s spam update

Subscription Management

Insights on list management, subscriber acquisition and personalization to keep your email campaigns effective. Brian McKenna on July 31, 2024 Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. As … Continue reading Subscriber acquisition best practices following Gmail’s spam update →

Digital asset management and content management systems: Best of the MarTechBot

Digital Assets Management

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. MarTechBot on July 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Digital asset management and content management systems: Best of the MarTechBot →

Segmentation for email campaigns: Best of the MarTechBot

Email Marketing Campaigns

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Segmentation and data strategies for personalization. MarTechBot on July 22, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Segmentation for email campaigns: Best of the MarTechBot →

Measuring new customer acquisition and loyalty: Best of the MarTechBot

Loyalty Programs

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers. MarTechBot on July 15, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Measuring new customer acquisition and loyalty: Best of the MarTechBot →

Boosting customer experience with website redesign: Best of the MarTechBot

Customer Experience

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs to consider when redesigning a website. MarTechBot on July 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Boosting customer experience with website redesign: Best of the MarTechBot →

Sourcing first-party data for a CDP: Best of the MarTechBot

Customer Data Platforms

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to source data for a new CDP. MarTechBot on July 1, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Sourcing first-party data for a CDP: Best of the MarTechBot →

Connecting digital experience to strategy: Best of the MarTechBot

Digital Experience

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs and approaches to digital experience. MarTechBot on June 24, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Connecting digital experience to strategy: Best of the MarTechBot →