Tag Archives: Being

How to Use Email to Get Backlinks Without Being Spammy

Jenn Villa — August 21, 2018 — August 21, 2018 Any SEO pro understands the importance backlinks play in their online ranking strategy. In fact, as far as local optimization goes, link signals have been shown time and time again to be the most influential organic ranking factor. That’s why many marketers turn to email … Continue reading How to Use Email to Get Backlinks Without Being Spammy →

The Biggest Frustration (By Far) of Being an Independent Consultant

Consultants

Arik Hanson — August 7, 2018 — August 7, 2018 Usually, you’ll find a mix of content on this blog that’s either helpful or interesting–at least that’s always my goal. Today, you’re going to hear a rant. Because I’ve had enough. I need to vent. I need to share my experience and hear others who … Continue reading The Biggest Frustration (By Far) of Being an Independent Consultant →

12 Ways Being Organized Helps Your Business

Productivity

Kayla Sloan — August 3, 2018 — August 3, 2018 Every business is unique in its vision even if some of the products or services are similar to others. But certain elements of running a business stay the same no matter what kind of business it is. As examples, all businesses must provide good service … Continue reading 12 Ways Being Organized Helps Your Business →

How Thought Leadership Differs From Being a Brand Influencer

Branding Trends

Personal Branding Blog — July 26, 2018 — July 26, 2018 When it comes to building a brand it’s important to know how influencer marketing differs from developing thought leadership. As trends and technology cause a shift in our online world both concepts have emerged to mean two very different things. How can your brand … Continue reading How Thought Leadership Differs From Being a Brand Influencer →

How To Use Personalization Without Being A Creep

Personalization

Carine Alexis — July 6, 2018 — July 6, 2018 Customer data is the key to relevant marketing, and intelligent content is making personalization more accessible than it’s ever been. And while customers generally love to see content that’s tailored to them, there can be a huge disconnect is that content isn’t executed correctly. People … Continue reading How To Use Personalization Without Being A Creep →

How to Promote Yourself Without Being Too Cheesy

Personal Professionality

Deb Dey — July 9, 2018 Follow @debdulaldey— July 9, 2018 In every creative professional’s career, there comes a point when they need some form of self-promotional material. This could be a personal logo, a business card or a Web site. Almost every designer, illustrator and copywriter I’ve spoken with describes “self-design” as a struggle, … Continue reading How to Promote Yourself Without Being Too Cheesy →

Transition Your Website to HTTPS-compliance NOW to Stop It From Being Marked Not Secure

Web Security Guidelines

Chris Abraham — July 3, 2018 Follow @chrisabraham — July 3, 2018 According to Search Engine Land, if you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018—last Sunday!—your website is probably already being marked as not secure—though this might not take effect until 24 July, depending on when the next version … Continue reading Transition Your Website to HTTPS-compliance NOW to Stop It From Being Marked Not Secure →

This Is Why Being an Employee Is Not Like Being a Navy SEAL

Employee Advocacy

Liz Kislik — June 26, 2018 Follow @lizkislik — June 26, 2018 An up-and-coming manager at one of my client companies asked for help with a longstanding employee. Over time, his behavior had become problematic for other employees — and sometimes for customers as well. In addition to making more and more mistakes and creating … Continue reading This Is Why Being an Employee Is Not Like Being a Navy SEAL →

Google Maps Being Abused By Scammers To Redirect Links

Google Tools

Google Maps Being Abused By Scammers To Redirect Links by Laurie Sullivan @lauriesullivan, May 2, 2018 Google Maps, a tool search that marketers frequently use to support campaigns, has been hit with another scam. Scammers have been abusing a feature in the Maps API, the link-shortening service on Google Maps. They redirect users to undesirable … Continue reading Google Maps Being Abused By Scammers To Redirect Links →

How to Get Backlinks (without Being Annoying)

SEO Backlinking

Maddy Osman — April 30, 2018 Follow @MaddyOsman — April 30, 2018 As a regular contributor to several blogs, and the webmaster of my own, I get requests from people trying to build backlinks at least once per day. Sometimes these requests are compelling, and I grant them, and sometimes they’re so misguided that they … Continue reading How to Get Backlinks (without Being Annoying) →