Tag Archives: Being

Stop Being a Micromanager Today

Rick Goodman — October 29, 2018 Follow @DrRickGoodman — October 29, 2018 There’s a question I like to ask young leaders: What kind of person do you enjoy working for? In other words, who’s your ideal boss? You might be surprised at how often I get the same answer. “Someone who’s not a micromanager,” people … Continue reading Stop Being a Micromanager Today →

How to Avoid Being Laid Off

Career Development

Steele Champion — October 25, 2018 — October 25, 2018 Trick question, you can’t avoid being laid off. That’s not entirely true, unless you’re the CEO or owner, there is not much you can do, if anything, to avoid being laid off from your job. The right question should be, if you get laid off … Continue reading How to Avoid Being Laid Off →

Survey surprise: 90% of consumers report being brand-loyal

Branding Trends

Product quality was the leading factor, but great customer service barely registered as a loyalty driver. Greg Sterling on September 19, 2018 The conventional wisdom is that brand loyalty is dead. Not so, says a new consumer survey from Yotpo. But some of the findings are surprising in the context of current thinking. Just … Continue reading Survey surprise: 90% of consumers report being brand-loyal →

Being a Sociopath Is Good Business

Business Development

Annie Jones — September 3, 2018 Follow @rockcandymedia — September 3, 2018 creative by Rock Candy Media If you want to take a path in life that will lead to spiritual and emotional validation and harmony, go be a Buddhist monk. If you want to start a business, be a sociopath. Here’s the defining distinction … Continue reading Being a Sociopath Is Good Business →

How to Use Email to Get Backlinks Without Being Spammy

SEO Link Building

Jenn Villa — August 21, 2018 — August 21, 2018 Any SEO pro understands the importance backlinks play in their online ranking strategy. In fact, as far as local optimization goes, link signals have been shown time and time again to be the most influential organic ranking factor. That’s why many marketers turn to email … Continue reading How to Use Email to Get Backlinks Without Being Spammy →

The Biggest Frustration (By Far) of Being an Independent Consultant

Consultants

Arik Hanson — August 7, 2018 — August 7, 2018 Usually, you’ll find a mix of content on this blog that’s either helpful or interesting–at least that’s always my goal. Today, you’re going to hear a rant. Because I’ve had enough. I need to vent. I need to share my experience and hear others who … Continue reading The Biggest Frustration (By Far) of Being an Independent Consultant →

12 Ways Being Organized Helps Your Business

Productivity

Kayla Sloan — August 3, 2018 — August 3, 2018 Every business is unique in its vision even if some of the products or services are similar to others. But certain elements of running a business stay the same no matter what kind of business it is. As examples, all businesses must provide good service … Continue reading 12 Ways Being Organized Helps Your Business →

How Thought Leadership Differs From Being a Brand Influencer

Branding Trends

Personal Branding Blog — July 26, 2018 — July 26, 2018 When it comes to building a brand it’s important to know how influencer marketing differs from developing thought leadership. As trends and technology cause a shift in our online world both concepts have emerged to mean two very different things. How can your brand … Continue reading How Thought Leadership Differs From Being a Brand Influencer →

How To Use Personalization Without Being A Creep

Personalization

Carine Alexis — July 6, 2018 — July 6, 2018 Customer data is the key to relevant marketing, and intelligent content is making personalization more accessible than it’s ever been. And while customers generally love to see content that’s tailored to them, there can be a huge disconnect is that content isn’t executed correctly. People … Continue reading How To Use Personalization Without Being A Creep →

How to Promote Yourself Without Being Too Cheesy

Personal Professionality

Deb Dey — July 9, 2018 Follow @debdulaldey— July 9, 2018 In every creative professional’s career, there comes a point when they need some form of self-promotional material. This could be a personal logo, a business card or a Web site. Almost every designer, illustrator and copywriter I’ve spoken with describes “self-design” as a struggle, … Continue reading How to Promote Yourself Without Being Too Cheesy →