Tag Archives: Beginning

Microsoft Will Serve Only Verified Ads Beginning August 1

Microsoft Will Serve Only Verified Ads Beginning August 1 by Laurie Sullivan  @lauriesullivan, June 6, 2023 Microsoft Advertising has an advertising verification requirement that it plans to enforce beginning August 1. The move follows the program’s announcement in June 2022.  “We want our customers to have choice and control through transparency, so in addition to … Continue reading Microsoft Will Serve Only Verified Ads Beginning August 1

The end of marketing or a new beginning? The truth about AI

Artificial intelligence is shifting marketing approaches. Here’s what you need to know to stay up-to-date and prepare for what’s ahead. Tim Parkin on April 6, 2023 Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are … Continue reading The end of marketing or a new beginning? The truth about AI

3 reasons SEO belongs at the beginning of a project, not the end

Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Nate Dame on July 27, 2017    Too many marketers still bring SEO in at the end of a content marketing project. They finish a … Continue reading 3 reasons SEO belongs at the beginning of a project, not the end