Jessica Thiefels July 5, 2020 Now that more of the United States is opening up, millions of Americans are returning to work. However, after the COVID-19 shutdowns, “back to the office” doesn’t necessarily mean “back to normal.” To help employees adjust to office life post-quarantine, you’ll need to be ready to communicate important changes and … Continue reading 5 Topics to Communicate to Employees Before Going Back to the Office
Shane Barker June 18, 2020 Word-of-mouth marketing is powerful because it can help you build trust and credibility. When a potential buyer sees someone they like or look up to, using your product, they may want it too. That’s what makes influencer marketing a powerful tool. 80% of marketers consider it effective while 89% of … Continue reading Pros and Cons to Consider Before Investing in Influencer Marketing [Infographic]
Jake Rheude June 19, 2020 It’s true that as of late, Amazon’s shiny reputation has taken some hits. Delayed processing of non-essential items, an alleged lack of protective gear for warehouse employees, and numerous late package shipments have made headlines. But even with the bad PR, the ecommerce giant has posted record sales since the … Continue reading 15 Things You Need to Do Before Starting an Amazon Seller Account
Deborah Sweeney June 18, 2020 The world is searching for new business opportunities — literally. According to The Kauffman Foundation’s Trends in Entrepreneurship Series, Google searches related to new business opportunities saw a significant uptick in March 2020. Amid the pandemic and safety/shelter in place measures, trending terms on Google included “open a business,” “new … Continue reading 7 Questions to Ask Before Starting a Small Business
Anjan Pathak — May 12, 2020 Millions of workers in China had worked from home for most of February, which was a new experience for many. Now many have returned to the workplaces, with reduced working hours and pay. Still, today, going back to work requires a lot of mental effort. COVID-19’s existence is in … Continue reading 5 Things to Consider Before Bringing Your Employees Back to the Office After COVID-19 Lockdown
Peter Daisyme — May 7, 2020 Eventually, every small business owner has to hire an accountant. But accountants are anything but one size fits all. Accountants bring order to one of the trickiest, most stressful parts of your business: finances. With a solid accountant, you can save your company money, stay compliant with governing agencies, … Continue reading 7 Questions Small Businesses Should Ask Before Hiring an Accountant
Deven Samant — April 30, 2020 The COVID-19 pandemic has highlighted stark weaknesses inherent in systems we take for granted most of the time. An approach that is rapidly gaining ground in digital engineering circles is chaos engineering, a way of building resilience and protect against unforeseen interruptions in service. When it comes to the … Continue reading Using Chaos Engineering to Root Out Failures Before they Become Outages
Julia Miashkova — February 16, 2020 Social media is the world’s largest database of marketing insights. It’s the place to be when measuring your market potential, shaping and managing your brand, building relationships with customers, improving your products and services, and then some. Social media is also crowded, to say the least. Handling it means … Continue reading Social Media Tool Free Trials: 20+ Awesome Tools You Can Try Before You Buy
Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay. Taylor Peterson on January 28, 2020 at 9:00 am Pinterest has launched ‘Try On” – a new augmented reality (AR) feature that enables users to virtually try on various lipstick shades … Continue reading Pinterest debuts AR feature that lets users try on lipstick before buying
Thomas Griffin — January 22, 2020 You don’t need to have a completed website before you can start to build leads for your business. In fact, you can leverage your upcoming website launch to generate a buzz and create leads. Starting your marketing activities before your launch is game-changing for two simple reasons: You’re not … Continue reading How to Build Leads Before a Website Launch
