Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased. By Greg Kihlstrom , January 9, 2026 Agentic AI introduces a new dynamic to the consumer-brand relationship, particularly as autonomous shopping agents interact directly with brand marketing agents. In the past, AI systems primarily supported recommendations based … Continue reading When AI agents become the customer
Tag Archives: Become
PayPal applies to become a bank under Trump’s looser financial rules
PayPal applies to become a bank under Trump’s looser financial rules It follows similar applications from Nissan, Sony and more. Sarah Fielding Tue, December 16, 2025 Reuters / Reuters PayPal is the latest company looking to become a bank in the US. On Monday, the company announced it had submitted applications for PayPal Bank … Continue reading PayPal applies to become a bank under Trump’s looser financial rules
Deloitte Predicts Generative AI In Search Will Become 300% More Commonly Used
Deloitte Predicts Generative AI In Search Will Become 300% More Commonly Used by Laurie Sullivan , Staff Writer, November 18, 2025 Google released Gemini 3, the latest update to its AI model, on Tuesday. Google CEO Sundar Pichai explained its reasoning capabilities and how the model can grasp the depth and nuances of conversations. The model can … Continue reading Deloitte Predicts Generative AI In Search Will Become 300% More Commonly Used
When shadow DAMs become the real system of record
Shadow DAMs inside design tools and shared drives are changing how creative assets move — fast, flexible and outside IT’s control. Gareth Chilton on November 7, 2025 As organizations generate more content than ever, digital asset management (DAM) now sits at the center of marketing and creative infrastructure. But as the technology matures, a … Continue reading When shadow DAMs become the real system of record
Fiverr is laying off 250 employees to become an ‘AI-first company’
Fiverr is laying off 250 employees to become an ‘AI-first company’ The gig economy platform is joining companies like Duolingo in wrapping layoffs in AI hype. Ian Carlos Campbell Tue, September 16, 2025 Fiverr Gig economy platform Fiverr is laying off 250 employees as it pivots to being an “AI-first company,” CEO Micha Kaufman shared … Continue reading Fiverr is laying off 250 employees to become an ‘AI-first company’
When AI summarizes health data, small errors become big risks
A credible health stat didn’t hold up. This real-world example reveals how AI search can mislead and how healthcare brands can respond. Alicia Arnold on July 17, 2025 Zero-click search is becoming the norm — AI delivers instant answers, and users rarely look beyond them. However, when the topic is health, overlooking original sources … Continue reading When AI summarizes health data, small errors become big risks
5 ways to cultivate curiosity and become a better leader
April 12, 2025 5 ways to cultivate curiosity and become a better leader BY Tony Martignetti Curiosity isn’t just a valuable personality trait—it’s a leadership superpower. In a business environment where innovation dictates success, curiosity serves as the catalyst for breakthroughs and industry reinvention. Yet, despite its transformative potential, curiosity remains one of the most undervalued … Continue reading 5 ways to cultivate curiosity and become a better leader
Whole Foods workers at this store become the first to unionize
January 28, 2025 Whole Foods workers at this store become the first to unionize Employees at a Philadelphia store voted 57% in favor of joining a local chapter of The United Food and Commercial Workers International Union. BY Associated Press Workers at a Whole Foods Market in Pennsylvania voted to unionize on Monday, becoming the first … Continue reading Whole Foods workers at this store become the first to unionize
Some college athletes renew calls to become employees
January 20, 2025 Some college athletes renew calls to become employees Athletes.org held a meeting with more than 50 of those players over the weekend leading up to Monday’s CFP national title game between Ohio State and Notre Dame. BY Associated Press The way Kardell Thomas sees things, it wasn’t so much the schools as it was the system … Continue reading Some college athletes renew calls to become employees
Google Searches, Android Have Become Bigger Targets For Malvertising
Google Searches, Android Have Become Bigger Targets For Malvertising by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2024 Tech support scammers last month targeted eBay customers in the U.S. by way of fraudulent Google ads. In a few separate searches, Malwarebytes Labs identified multiple sponsored results created from at least four different advertiser accounts. Malvertising — … Continue reading Google Searches, Android Have Become Bigger Targets For Malvertising