Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, trust-based personalization. Katie Templin on November 3, 2025 Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or … Continue reading Why behavioral segmentation beats personas for real personalization
October 20, 2025 5 cases when using AI to search beats Googling For decades now, Google has been the unquestioned champion of search—our digital oracle, the first and last stop for every question, from “What’s the best pizza place near me?” to “How many protons are in a carbon atom?” But here’s the key difference … Continue reading 5 cases when using AI to search beats Googling
July 03, 2025 Jobs report: U.S. labor market beats expectations with healthy rate of hiring in June BY Associated Press U.S. employers added 147,000 jobs in June as the American labor market continues to show surprising resilience despite uncertainty over President Donald Trump’s economic policies. The unemployment rate ticked down 4.1% from 4.2% in May, the … Continue reading Jobs report: U.S. labor market beats expectations with healthy rate of hiring in June
B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. Mike Maynard on February 20, 2025 Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn’t work. Groups, not individuals, make buying decisions. … Continue reading Why buying-group marketing beats ABM every time
July 07, 2024 Forget Zoom, Meet, and FaceTime: This video-chat app beats them all Yep is free and works on any device, anywhere—no downloads, sign-ins, or data-sharing required. BY JR Raphael At this point, video chatting has become a common part of our day-to-day lives—and yet, when you really stop and think about it, it tends … Continue reading Forget Zoom, Meet, and FaceTime: This video-chat app beats them all
Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers. Jay Mandel on April 10, 2024 The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when … Continue reading Martech’s moment of truth: Why product excellence beats slick sales pitches
Achim Nowak May 26, 2021 It’s that betwixt and between time. Back in the brick-and-mortar office again. Well, on occasion. Business traveling again, in little baby steps. The race back to normal has begun. Or more correctly perhaps, hybrid life. I hear it all the time. I miss my social connections in the office. The … Continue reading Why Zoom Beats Meeting In-Person. Nearly Every Time.
Merilee Kern May 16, 2021 In many ways, being an effective leader boils down to your ability to influence people—a proficiency that is driven by one’s emotional intelligence (EQ). Leadership is more about soft skills—the ability to inspire, persuade, guide, sway and communicate in a way that’s “heard” rather than just “listened to”—than it is … Continue reading Why EQ Beats IQ in Driving ‘True’ Leadership Success
Samantha Martin — June 15, 2018 Follow @Socially_Sam — June 15, 2018 Do you think you need to be putting out loads of social media posts? Are you putting out content just for the sake of putting out content that’s perhaps not of a very good quality? Is your poor quality content reflecting badly on … Continue reading Social Media Posts: Quality Beats Quantity Every Time
Kent Campbell — February 3, 2018 Follow @reputationx — February 3, 2018 3844328 / Pixabay Well-written – but not so compelling – content won’t generate the user signals needed to improve branded search results. A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and … Continue reading A Good Story Beats Perfect Punctuation
