By Matt Burt April 11, 2023 Over the last few months, layoffs have gripped the tech industry’s workforce. Facing macroeconomic challenges that are impacting revenue forecasts and financial performance, the tech giants are in unprecedented times destined for the history books. Among the macro pressures and turbulent markets, one of glimmers of light this year … Continue reading Why the future of AI will be fought on a battleground of ethics
With the introduction of deep linking in iOS 9, Apple is taking on Google in mobile search. Columnist Alex Lirtsman takes a look at the new turf war. Alex Lirtsman on July 7, 2015 In a mobile-first era with sinking conversion rates (due to cross-device tracking challenges) and high levels of distraction, most of our … Continue reading Is Deep Linking The New Digital Marketing Battleground?
Content marketing has become big in the digital marketing world, but columnist Jim Yu reminds us that without measuring its performance, our message may be falling on deaf ears. Jim Yu on April 7, 2015 Big brands are becoming big publishers in today’s world, where the lines are blurred between marketing, storytelling and content production. … Continue reading The Content Battleground: The Importance Of Measurement