Tag Archives: Battleground

Is Deep Linking The New Digital Marketing Battleground?

With the introduction of deep linking in iOS 9, Apple is taking on Google in mobile search. Columnist Alex Lirtsman takes a look at the new turf war. Alex Lirtsman on July 7, 2015  In a mobile-first era with sinking conversion rates (due to cross-device tracking challenges) and high levels of distraction, most of our … Continue reading Is Deep Linking The New Digital Marketing Battleground?

The Content Battleground: The Importance Of Measurement

Content marketing has become big in the digital marketing world, but columnist Jim Yu reminds us that without measuring its performance, our message may be falling on deaf ears. Jim Yu on April 7, 2015 Big brands are becoming big publishers in today’s world, where the lines are blurred between marketing, storytelling and content production. … Continue reading The Content Battleground: The Importance Of Measurement