Brian Sutter — July 6, 2017 Follow @SmallBizBrian — July 6, 2017 A quick look at the four basic types of social media marketers and how they differ in strategy, experience and outreach. Which one are you? The social media world is filled with plenty of different personality types. If you’ve been in the business … Continue reading The 4 Basic Types of Social Media Marketers: Which One Are You?
Matthew Boley — January 21, 2017 Follow @https://twitter.com/MarketingOfA— January 21, 2017 “If it ain’t broke, don’t fix it.” This is the mantra adopted by many companies when it comes to their online marketing strategy and the content of their website. From their perspective, a website that has contributed to the growth of their business by … Continue reading Basic Tactics Needed To Survive Local SEO In 2017
by Nicola LushAugust 20, 2016 The overall design of your email will determine whether the recipient will actually take time to read it or mark it for the junk folder. Here are some of the things you should consider when designing your email campaign. Overall Layout of Your Email The type of content you’re pulling … Continue reading Basic Rules for Constructing a Strong Email Design
by Laura Hogan March 10, 2016 Follow @lalalaurahoganMarch 10, 2016 Growth-driven design is one of those hot topic words we probably all keep hearing about. It has replaced the ‘website redesign’ search for trending topics and will continue to grow in popularity as we enter into 2016. So let’s discuss what growth-driven design really is … Continue reading The Basic Tenets of Growth-Driven Design
by Emily Russen January 15, 2016January 15, 2016 We all know the importance of writing a job description properly. If you fail to have a top notch job description, you can attract the wrong candidates to your position, which does not benefit your company. Let’s take a step back. A job description “summarizes the duties … Continue reading How a Killer Job Description Has Benefits Beyond Basic Recruiting
Jason ChowAugust 19, 2015 Is Twitter dead? Probably not. Twitter is giving full access of its Tweets to Google. Twitter is making use of this traffic without logging into the platform. If you are a blogger, marketer or in business, Twitter should be a part of your overall social media campaign. It is vital to … Continue reading Basic Twitter Analytics: Free Tools, Excel Cheats, and Inside Tips
Zahara JadeAugust 1, 2015 If you are keeping up with digital media trends, you have heard the latest: live video streaming. The two platforms offering live video stream capabilities, Periscope and Meerkat, both offering some similar capabilities but enough differences that seem to pull users towards one platform or the other. Periscope developed a presence … Continue reading Periscope 101: Basic Tips ‘n’ Tricks
Sarah GreesonbachJune 16, 2015 Eighty-four percent of B2B marketers use some kind of social media marketing for business development, and a lot of that growth has taken place recently. Sixty-two percent of marketers said social media became more important in the last six months, and 72 percent have only been actively using social media marketing … Continue reading 5 Basic Steps Industrial and Manufacturing Companies Can Use for Getting Started In Social Media
What’s the point of churning out killer content if no one can ever find it? Columnist Rebecca Lieb explains why SEO and good content go hand in hand. Rebecca Lieb on May 12, 2015 Nothing matters more in search engine optimization than content. Nothing. And, while search visibility is a high priority for most brands … Continue reading Content And SEO: Getting Basic With The Basics
by Sumayya Sattar April 24th, 2015 1 Back in the day (pre-marketing automation software), marketing didn’t require too many technical skills. It has become essential today for the savvy marketer to be able to both build and tweak email templates, landing pages or websites without needing to run to a developer. The two most … Continue reading 20 Basic HTML & CSS Tricks Marketers Must Know
