Tag Archives: Balance

For Scott Brinker, marketing is designed to balance the ‘4 Forces’

In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization. Barry Levine on September 28, 2018   Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of opposing forces. In preparation for our MarTech Conference … Continue reading For Scott Brinker, marketing is designed to balance the ‘4 Forces’

How (and Why) to Balance Work and Life While Growing Your Ecommerce Business

William Harris — December 8, 2017 Follow @wmharris101 — December 8, 2017 geralt / Pixabay If you’re like most ecommerce entrepreneurs, you’ve had a busy last few weeks of work. The holiday shopping season is in full swing, Cyber Monday came and went, and you only have a few more weeks to keep pushing sales … Continue reading How (and Why) to Balance Work and Life While Growing Your Ecommerce Business

How to Find the Right Balance on Social Media to Sell More

Evans Walsh — November 8, 2017 — November 8, 2017 geralt / Pixabay While people are still grumbling about Kindle and iPads replacing real books, many authors are thanking technology. About 1 million new social media users come online every day. Nearly 2.56 billion use social media through their mobile devices, which translates into 34% … Continue reading How to Find the Right Balance on Social Media to Sell More