In the face of privacy regulators, unilateral moves from Big Tech, and a shift away from third-party cookies, the future of web analytics is far from certain. Juan Mendoza on January 8, 2024 Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google … Continue reading Web analytics is badly broken
Ritu Sharma — February 7, 2019 Follow @realritusharma — February 7, 2019 Realizing the benefits of SEO may take time, this is one of the reasons why many businesses may ignore it in favor of the more traditional PPC and social campaigns. Unknown to many, however, is that SEO has become imperative in determining your … Continue reading 7 Ways Ignoring SEO Could Affect Your Business Badly
Arik Hanson — June 11, 2018 — June 11, 2018 I’ve been asking myself that exact question for the last 20-plus years. And, apparently, I’m not the only one. I posed this question on LinkedIn last week and saw a tsunami of comments from friends and colleagues who have had HORRIBLE experiences in the not-so-distant … Continue reading Why Does the Marketing/Communications Job Search Process Have to Suck So Badly?
