While personalization can be tremendously valuable, it has to be relevant in your user’s journey. Laura Robinson on November 5, 2019 Everyone knows that in our digital economy, data is more valuable than oil. But it’s what you actually do with data that makes it so valuable. Personalizing your user’s experience can do wonders for … Continue reading Back to Basics: Personalization only adds value if you do it right
Kenna Griffin — October 7, 2019 “I’m tired” is probably my favorite excuse, followed closely by “I don’t feel well,” which usually is because I’m tired. I don’t know that I’m actually tired most of the time that I say this. For the most part, I get plenty of sleep. I say “I’m tired” or … Continue reading What Excuses Are Holding You Back?
Although there may include a grain of truth, these myths ultimately stand in the way of content marketing success. John Marcinuk on October 3, 2019 Nowadays, most marketers understand the essentials of content marketing: know your audience, provide value, don’t sell aggressively. But content marketing is evolving quickly – and success is not always cut-and-dried. … Continue reading Are these 5 content marketing myths holding you back?
50 Attorneys General Back Google Antitrust Probe by Laurie Sullivan @lauriesullivan, September 9, 2019 Fifty attorneys general are backing Texas Attorney General Ken Paxton’s official announcement of an antitrust probe into Google’s dominance in online advertising. The announcement, made Monday, excludes Alabama as well as California, the state run by Governor Gavin Newsom, who is … Continue reading 50 Attorneys General Back Google Antitrust Probe That Excludes Alabama, California
Our interview with Josh Anton, CEO of X-Mode, takes up the state of location, what marketers need to look for in a data partner and, of course, privacy. Greg Sterling on September 3, 2019 There are perhaps 20 companies offering location data or location analytics. X-Mode is less well-known than many others but says it’s … Continue reading Pulling back the curtain on location intelligence
Robyn Snyder — August 26, 2019 — August 26, 2019 Digital Marketing is a science. And just as there are multiple types of science, there are various forms of digital marketing. But the average person doesn’t necessarily know what is what on a given search results page, nor what drives each of those results. Although … Continue reading Back to Basics: Understanding Digital Marketing & Search Results
Virginia Franco — August 23, 2019 Follow @VAFrancoResumes — August 23, 2019 When it comes to writing a resume, many struggle with deciding how far back to go, what to include, and what not to include as part of your career history. I am an advocate of devoting the majority of the “real estate” on … Continue reading How Far Back Should I Go When Writing My Resume?
Syed Balkhi — May 28, 2019 Follow @SyedBalkhi — May 28, 2019 Many people start a blog thinking that they’ll be on a fast-track to success; lots of dedicated readers, generating tons of revenue, and enjoying every second of it. But a lot of times, it’s not everything they thought it would be. Managing a … Continue reading How to Get Your Blog Back on Track
Navneet Kaushal — May 10, 2019 Follow @navneetkaushal — May 10, 2019 This is a checklist for top SEO mistakes you may be making. You might think you are doing everything right in your search engine optimization and yet there are some mistakes that are going unnoticed and actually affecting your business. If you feel … Continue reading Top SEO Mistakes That Are Holding Your Business Back!
Laura Magnuson — April 12, 2019 — April 12, 2019 Do visitors leave your site without engaging with content, completing your opt-in form, or clicking through to another page? Not finding new leads or seeing an increase in organic traffic? If the answer to these questions is yes, it’s possible that your B2B website design … Continue reading The Good, the Bad and the Ugly: How Bad B2B Website Design Is Holding You Back