Tag Archives: back

Back to Basics: Personalization only adds value if you do it right

While personalization can be tremendously valuable, it has to be relevant in your user’s journey. Laura Robinson on November 5, 2019 Everyone knows that in our digital economy, data is more valuable than oil. But it’s what you actually do with data that makes it so valuable. Personalizing your user’s experience can do wonders for … Continue reading Back to Basics: Personalization only adds value if you do it right

Are these 5 content marketing myths holding you back?

Although there may include a grain of truth, these myths ultimately stand in the way of content marketing success. John Marcinuk on October 3, 2019 Nowadays, most marketers understand the essentials of content marketing: know your audience, provide value, don’t sell aggressively.  But content marketing is evolving quickly – and success is not always cut-and-dried. … Continue reading Are these 5 content marketing myths holding you back?

50 Attorneys General Back Google Antitrust Probe That Excludes Alabama, California

50 Attorneys General Back Google Antitrust Probe by Laurie Sullivan  @lauriesullivan, September 9, 2019 Fifty attorneys general are backing Texas Attorney General Ken Paxton’s official announcement of an antitrust probe into Google’s dominance in online advertising. The announcement, made Monday, excludes Alabama as well as California, the state run by Governor Gavin Newsom, who is … Continue reading 50 Attorneys General Back Google Antitrust Probe That Excludes Alabama, California

Back to Basics: Understanding Digital Marketing & Search Results

Robyn Snyder — August 26, 2019 — August 26, 2019 Digital Marketing is a science. And just as there are multiple types of science, there are various forms of digital marketing. But the average person doesn’t necessarily know what is what on a given search results page, nor what drives each of those results. Although … Continue reading Back to Basics: Understanding Digital Marketing & Search Results

The Good, the Bad and the Ugly: How Bad B2B Website Design Is Holding You Back

Laura Magnuson — April 12, 2019 — April 12, 2019 Do visitors leave your site without engaging with content, completing your opt-in form, or clicking through to another page? Not finding new leads or seeing an increase in organic traffic? If the answer to these questions is yes, it’s possible that your B2B website design … Continue reading The Good, the Bad and the Ugly: How Bad B2B Website Design Is Holding You Back