Jona JoneApril 1, 2015 Looking for the best man for the job is never easy. It’s true what they say that hiring is like finding needles in the haystack. Recruitment is never a game of heads or tails; it requires rigorous assessment and some crucial trusting of gut. And this year, employers will have to … Continue reading 9 Recruitment Practices To Rethink Right Away
Sandra FathiMarch 17, 2015 Working for a for-profit business doesn’t always feed the soul of employees and although it may not seem like a critical factor for most people, apparently, it is. In fact, the number three most important consideration for millennials when deciding to apply for a job is the company’s level of involvement … Continue reading How Giving Away Money Can Lead to More Profits
Dave BrockMarch 9, 2015 Hold onto your outbursts of, “Dave, you’ve lost it!” Also, recognize that I may be playing a few word games–but with a purpose. I’ve become distressed with the state of thinking about “Value Propositions.” Too often, they are viewed as the “silver bullet.” Wishful thinking like, “If I just get the … Continue reading Throw Away Your Value Proposition, It’s Meaningless!
WishpondMarch 5, 2015 We all know that the most successful contests are ones that offer $ 25,000 round-the-world vacations for the whole family. The thing is, that’s not possible for your (or most) businesses. This article will give you 101 contest prizes (many of which we have seen work before) all of which are valued … Continue reading 101 Best Prize Ideas to Give Away in Online Contests & Competitions
Joao RomaoMarch 4, 2015 Ok. It’s not news. Social sharing buttons have been widely recognized as one of the most important tools any website should have and normally come out as one of the easiest outreach marketing techniques to increase a website’s traffic. When they first appeared, their goal was simple – to allow your … Continue reading Dark Social Sharing Isn’t Light Years Away
By George Passwater, Published November 4, 2014 This past Friday was Halloween and it got me thinking about all the ghouls and other baddies lurking around. Not only in a trick or treat scenario, but also those in business, too. What do I mean? Let me spin ye a tale of a scary client and … Continue reading Content Marketing Tales: Stay Away From Blood Sucking Clients
By Olivia Cole, Published November 1, 2014 This time of year, being scared is generally a good thing. Haunted houses, scary movies, ghost tours: a good fright is what everyone is after…unless you’re running a business. The last thing you want to do is scare your customers, no matter what time of the year it … Continue reading Boo! Stop Scaring Your Customers Away With Bad Customer Service
At the Gathering of the Vibes music festival, besides the great live bands, I particularly enjoyed wondering around the camping area. It’s fun to encounter interesting people who are part of the same tribe! On Saturday morning, I saw a bunch of tie-dye shirts and figured that somebody was selling them. Tie-dye is very popular … Continue reading Why SMBs Should Give Things Away for Free
Is it time to go back to email for engagement? Before social media there was email. Email evolved from the early 1990′s to the early 2000′s. It was a great way to get people connected. People measured their engagement by the number of emails they received. Do you kind of remember that. It’s actually kind … Continue reading Email – Are You Serious? I Thought That Was Going Away Soon.
