Eric HammisApril 16, 2015 Social media has changed the way marketers think about strategy. What used to be a fun way to keep in touch with friends and family has quickly integrated itself as a key component in the digital marketing world. Take a minute and log in to your social media accounts and start … Continue reading How Social Media Has Changed Brand Awareness
Tag Archives: Awareness
Did You Know Search Ads Can Help With Brand Awareness?!
Eric HammisApril 14, 2015 When you think about search ads, you probably don’t associate them with brand awareness. And for the most part, search ads have never been associated with brand awareness…until now. In recent studies done by Google and Ipsos MediaCT in 2013, the two measured what impact, if any, search ads had on … Continue reading Did You Know Search Ads Can Help With Brand Awareness?!
How to Use Email Marketing to Build Brand Awareness
Ryan PinkhamApril 4, 2015 You know building awareness for your business is important. But how do you stand out and actually get the attention you need to reach new customers and generate new opportunities? This was the dilemma faced by Davidson & Company, LLP, a full-service accounting firm located in downtown Vancouver. “One of … Continue reading How to Use Email Marketing to Build Brand Awareness
Drive Foot Traffic with Facebook Local Awareness Ads
Zach EttenMarch 3, 2015 Social media has revolutionized the way that local businesses advertise to potential customers. Thanks to mobile apps and other geo-based features, local businesses have even more opportunities to influence the behavior of nearby shoppers. Facebook’s new local awareness ads make the most of a potential customer’s close proximity to physical storefronts … Continue reading Drive Foot Traffic with Facebook Local Awareness Ads
Only Organic Enlists Kids To Perform ‘New MacDonald Had A Farm’ For Organic Food Awareness Effort
The advocacy organization backed by organic food makers seeks to educate about the practices that set organic farmers apart. Steve Hall on February 24, 2015 In an effort to bring attention to the increase in genetically modified foods grown on farms and the pesticides used to keep them growing, cause group Only Organic, which represents … Continue reading Only Organic Enlists Kids To Perform ‘New MacDonald Had A Farm’ For Organic Food Awareness Effort
10 Twitter Chat Best Practices to Build Brand Awareness and Drive Sales
Tracey Wallace December 29, 2014 The amount of time, effort and research that can go into building marketing strategies for your ecommerce business may seem intimidating. Before you get too bogged down in the details of which social platforms produce the highest conversions for your store or which product photo editing technique produces the most … Continue reading 10 Twitter Chat Best Practices to Build Brand Awareness and Drive Sales
The 3 Stages of Social Media: From Awareness to Conversion
Joao Romao December 16, 2014 Consultant. Maven. Strategist. Diva .Mogul. Chosen one. These are some of the titles I’ve seen social media professionals using lately. People are going crazy about this and everyone wants to be seen as the leading expert in social media. Social media is a complex job. Nowadays, it’s much more … Continue reading The 3 Stages of Social Media: From Awareness to Conversion
Anti-Social Media: Building Brand Awareness Without Being Social
Ronn Torossian November 17, 2014 On October 28th, Taco Bell made news by going dark on its Twitter, Facebook, Tumblr, Instagram, and Snapchat accounts to promote the release of its new mobile app, which allows you to pre-order and customize your food. The message broadcast across the social media platforms was the same: … Continue reading Anti-Social Media: Building Brand Awareness Without Being Social
Interacting With Social Influencers Creates Awareness For Your Brand
By Susan Gilbert, Published November 9, 2014 Trust is the most important factor when forging new business relationships online. Having the right connections for your personal brand is a start, but it’s how you nurture those relationships that counts so that people know and trust you. How can your brand interact with influencers in a … Continue reading Interacting With Social Influencers Creates Awareness For Your Brand
Increase Traffic to Your Website in Just 30 Days! – Part 2: How to Boost Your Brand Awareness on Social Media
How would you increase traffic to your website in 30 days? Our reality check of Andreas Graap’s 30-day-guide for generating more website traffic proceeds here to its second stage. We took it upon ourselves to put every individual step in his comprehensive tutorial to the test. In our first entry, we diligently researched keywords, created … Continue reading Increase Traffic to Your Website in Just 30 Days! – Part 2: How to Boost Your Brand Awareness on Social Media
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