Tag Archives: Automate

You can’t automate brand voice, but you can train AI to respect it

AI won’t stay on brand unless you teach it how. Use DXPs and custom assistants to scale consistent, credible content without losing brand identity. Gene De Libero on October 27, 2025   Your marketing team is under pressure. You need content that converts leads and stays true to your brand. Digital experience platforms (DXPs) promise … Continue reading You can’t automate brand voice, but you can train AI to respect it

Klaviyo introduces marketing agent to automate campaigns

The company believes its marketing and customer service agents are key steps toward its goal of creating the first autonomous B2C CRM. Constantine von Hoffman on September 25, 2025       Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for its B2C CRM. The company says … Continue reading Klaviyo introduces marketing agent to automate campaigns

Why this 4th-generation woodworker built 30 machines to automate his job

   May 02, 2024 Why this 4th-generation woodworker built 30 machines to automate his job Ros Broughton built custom wordworking machines to help him make craftsman-quality furniture more affordable. BY Elissaveta M. Brandon Ros Broughton is a fourth-generation woodworker. For the first 15 years of his career, he mostly focused on high-end cabinetry and custom furniture. … Continue reading Why this 4th-generation woodworker built 30 machines to automate his job

5 ways CRMs are leveraging AI to automate marketing today

Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Gene Marks on December 18, 2023 Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer … Continue reading 5 ways CRMs are leveraging AI to automate marketing today

The Risks AI Poses For Small Businesses That Automate Too Quickly

The Risks AI Poses For Small Businesses That Automate Too Quickly ValueWalk / Aug 24, 2023   In a time where artificial intelligence (AI) and automation is witnessing widespread adoption, the underlying risks are often overlooked, as companies seek advanced technology to improve business-related protocols and upscale productivity. Now, as a growing number of small … Continue reading The Risks AI Poses For Small Businesses That Automate Too Quickly

Microsoft 365 ‘Copilot’ uses AI to automate everyday tasks in multiple apps

Microsoft is holding a ‘future of work’ AI event on March 16th   Jon Fingas @jonfingas Now that Microsoft has outlined how AI will reshape Bing search, it’s ready to detail how the technology will influence your workplace. The company is holding a “Future of Work with AI” event on March 16th at 11AM Eastern. … Continue reading Microsoft 365 ‘Copilot’ uses AI to automate everyday tasks in multiple apps