Rick LepsingerJune 23, 2015 When General Electric’s leaders pioneered the matrix more than four decades ago, they acknowledged they were setting themselves up for challenges. In fact, the company called them out right in its Organization Planning Bulletin from September, 1976: “We’ve highlighted matrix organization, not because it’s a bandwagon that we want you all … Continue reading Managing In A Matrix: How To Lead When You Lack Authority
Susan GilbertJune 11, 2015 Reach More Customers for Your Business Through Authority Marketing Word of mouth online is the main driver for a brand or business today, as the consumer dictates how a reputation is built. When a person buys a product or service they usually turn to social media to gather feedback and ask … Continue reading 3 Tips to Establish Your Business As An Authority
Lee OddenMay 7, 2015 Ann Handley + Authority = Annthority! On a good day, online marketing tactics work. Social messages drive traffic. Web copy prompts clicks. Landing pages drive conversions. On a really good day, all the disparate elements of online marketing—design, content, traffic, and conversions—go beyond working as individual tactics. They become a part … Continue reading 5 Online Marketing Lessons to Improve Your Marketing Authority
Lori SoardApril 15, 2015 According to Business Insider, as of 2012, there were over half a billion websites. With that many websites, how do you set yours apart from all the others in your niche? You’ve probably heard that you should set yourself up as an authority. You want to be the person that people … Continue reading Why You Should Offer Free Training Sessions to Set Yourself Up as an Authority
Scott BarnettFebruary 28, 2015 Yelp has sued Revleap, a Los Angeles based company. Yelp claims it is misleading, in fact scamming, customers by asking them to pay to “guarantee” good reviews on Yelp. They mention that they are “taking a stand to protect business owners” so they don’t fall prey to misleading companies. More specifically, … Continue reading Yelp Is Not A Trusted Authority For Small Business Owners
Before expounding on the benefits of authority marketing and how it can take your business to the next level, it is important to understand the definition of concept. Although marketing professionals do not agree on any one particular definition, the following is a serviceable explanation of authority marketing: Authority marketing is leveraging your knowledge and … Continue reading How Authority Marketing Can Fast Forward Your Business
In today’s business world, maintaining a good reputation is crucial for success. Moreover, thanks to the presence of social media and the speed in which news makes its rounds, ensuring your company maintains a good reputation is more difficult now than ever before. In the past, businesses relied primarily on word-of-mouth to form their reputation. … Continue reading Why Authority Marketing Will Replace Reputation Management
