by John Nemo November 19, 2015 Follow @JohnNemoPRNovember 19, 2015 One of the secrets behind a successful LinkedIn profile is getting as specific and niche as you possibly can with the services you offer and (more important) the audience you serve. But what happens when you serve more than one type of audience or buyer? … Continue reading How to Appeal to Multiple Audiences on LinkedIn
by Joseph Lavan, November 18, 2015 I have a confession to make. I recently got bored at work and decided to surf the Web. I looked at a lot of random stuff: a few vintage Mets jerseys, some pool toys, Chicken Parmesan recipes, a few potential Halloween costumes and Fantasy Football advice. Despite all the … Continue reading How Targeting Life Events Allows Brands to Better Understand Audiences
Margot da CunhaOctober 20, 2015 As I was jogging by the Charles River one recent morning, a Pandora ad advertising a primary care practice in downtown Boston came on. Weirdly enough, I had just conducted research on finding a new doctor earlier in the day. Creepy, huh? Perhaps, but creepy might be the new normal. … Continue reading 11 Unbelievably Specific Facebook Audiences You Can Target
Bob HutchinsSeptember 21, 2015 Demographics are a facet of marketing where art and science come together. Get the right mixture, and you can get the perfect message in front of the ideal audience for your brand. A new infographic from Accenture Interactive’s Acquity Group (via Adweek) sheds light onto what makes for successful demographic segmentation … Continue reading Everything To Know About Your Audience’s Social Media Habits [Infographic]
Hannah TregearAugust 31, 2015 As a broadcaster or advertiser, there are countless ways to research your audience, both online and offline. It can however, be a challenge to establish which disciplines are best to accurately analyze your audience, especially as audience behavior is changing so rapidly. Marketers have long relied on market research to decide … Continue reading Marketing: Understanding Television Audiences on Social
Kathy DamJuly 31, 2015 You understand that social media marketing is important—and that LinkedIn is a great way for professional services providers to connect with prospects. In fact, it’s the social media network for business professionals. Remember that about 60% of your buyers are checking your firm out on social media before purchasing. And 75% … Continue reading How to Use LinkedIn Showcase Pages to Connect With Your Audiences
New ad tool will take the guesswork out of targeting people following live events on Twitter. Martin Beck on July 23, 2015 Twitter, long the leading social network for real-time marketing, is pushing its advantage. Today the company introduced event targeting, a new advertising feature to help brands and businesses reach people engaged with live … Continue reading Twitter’s Event Targeting Helps Marketers Zero In On Live Audiences
Whitney SunseriJuly 21, 2015 The online customer purchase path has become way more complex. If marketers want to develop a relevant and efficient online acquisition strategy, they have to fully understand this new online purchasing landscape. The online advertising world is traditionally “ad centric” – campaign performance is measured for a given format and on … Continue reading Audiences: the Heart of New Acquisition Strategies
Jayesh SahasiJuly 14, 2015 Webinars have never been a more important tool for marketers, and we’re pleased to announce that the 2015 edition of ON24’s annual Webinar Benchmarks Report is “hot off the presses.” The benchmarks report analyzes key trends that we’ve observed in ON24 customer webinars over the last year while pointing the way … Continue reading Webinar Benchmarks – Audiences and Engagement Keep Growing
John WintersJuly 9, 2015 Video is one of the most effective online marketing tools. A recent article, 7 Ways to Use Video to Drive Traffic and Conversions by Anton Eliasson presents different ways to use video to successfully market your business.Here’s a list of different kinds of video to help your audience connect with your … Continue reading 7 Ways to Connect with Your Audiences Using Video
