Tag Archives: AudienceBased

From viewable to verified: Here comes the next phase of audience-based buying

Customer Loyalty Programs

Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape. Erik Matlick on February 16, 2017     Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The companies … Continue reading From viewable to verified: Here comes the next phase of audience-based buying →

Audience-Based Buying, Selling, And Targeting Requires Advanced Data

Data Analytics

by Tobi Elkin, Staff Writer @tobielkin, August 5, 2016 There’s a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences, and audiences are considerably more complex than merely accounting for demographics and age. Audiences are comprised of people — and people have specific interests and passions, behaviors and … Continue reading Audience-Based Buying, Selling, And Targeting Requires Advanced Data →

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