Webinar attendance is down, but the format still works. Here’s how to fix what’s broken and make your webinars worth watching again. Jaina Mistry on May 27, 2025 Webinars have long been a go-to asset in a marketer’s toolkit. However, over the past four years, registration and attendance numbers have steadily declined. If that’s the … Continue reading If your webinar attendance is dropping, it’s not the audience’s fault
Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results. Eric Holmen on April 1, 2024 Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused … Continue reading Beyond attendance: Unlocking B2B growth with event-led strategies
Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events. Jacqueline Dooley on February 16, 2022 Example of a Public Live event. Image provided by Public Public.com is an early-stage company that wants to help people become better investors. They do this by delivering … Continue reading How Public.com used personalized cross-channel engagement to double attendance at live events
Thomas Griffin September 9, 2021 Events are powerful ways to engage people. It’s a chance for you to interact with your audience directly, showcase your brand and product, and also build a buzz around your business. For an event to make an impact and be successful, you need to have enough attendees taking part. You … Continue reading How to Promote Events and Boost Attendance
Akvile DeFazio — May 28, 2019 — May 28, 2019 Are you planning an upcoming event? Online? Offline? Or maybe even a combination of both? If you, your team, or your clients are working on promoting an event, you want your efforts to be worthwhile. You need to drive awareness and attendance, to bring in … Continue reading How to Boost Event Attendance with Facebook Ads
Rachel Sullivan — April 25, 2017 Follow @rachelesullivan— April 25, 2017 Have you ever felt the pressure of hosting your first event and wondering if anyone would show up? We’ve all been there, and it’s a scary feeling. In-person events are a great way to network, attract new prospects, meet potential new employees or simply … Continue reading Drive Event Attendance with These 8 Tips
Darleen DeRosa — February 28, 2017 Follow @onpoint_llc— February 28, 2017 It’s one of the biggest gripes we hear from HR professionals: A lot of employees who register for our leadership training programs drop out at the last minute. It’s disheartening to say the least, considering the extensive planning and preparation that goes into each … Continue reading 5 Proven Ways to Boost Training Program Attendance
by Howard J. Sewell Follow @hjsewellAugust 26, 2016 Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more … Continue reading 5 Key Tips for Driving Attendance at Field Events
by Carole Snitzer February 5, 2016February 5, 2016 I have a confession to make: last week I forgot to take out the trash, ordered takeout more times than I’d like to admit, and sent my laundry out to be cleaned because I didn’t have time to do it myself. I was just too busy to … Continue reading 5 Ways to Boost Webinar Attendance
Kenna GriffinOctober 29, 2015 There are at least 75 noteworthy professional conferences hosted this year for journalists and journalism educators. Those are journalism-specific conferences. That number doesn’t even include conferences in related disciplines like public relations, social media, marketing, or blogging. There are hundreds of conferences a year in just this one profession, and I … Continue reading Live Tweeting: How to Get the Most Out of Conference Attendance
