Tag Archives: Assistants

Ask the SMXpert – Optimizing for voice search & virtual assistants

SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search. Debra Mastaler on July 23, 2018   The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at … Continue reading Ask the SMXpert – Optimizing for voice search & virtual assistants

The Growth in Usage of Virtual Digital Assistants [Infographic]

Stacey Rudolph — May 1, 2018 — May 1, 2018 Virtual assistants like Siri, Cortana, Alexa and Google Assistant are becoming common by the day. The number of people using virtual assistant has been growing exponentially and is expected to hit 1.8 billion in 2021. From being used for personal user, virtual assistants are finding … Continue reading The Growth in Usage of Virtual Digital Assistants [Infographic]

CMO audit series Part 1: Customer journey — the greatest strategic need

  Part 1: Customer journey — the greatest strategic need Part 2: Untangling the web of mobile technology Part 3: Media channels (it’s not what you think) Part 4: The convergence of UX and performance marketing Part 5: The rise of digital assistants Part 6: Analytics     About The Author Scott Rayden Scott Rayden … Continue reading CMO audit series Part 1: Customer journey — the greatest strategic need

Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising

Microsoft, iProspect Coin ‘Relevance Score,’ Analyze Impact Of Digital Assistants On Advertising by Laurie Sullivan @lauriesullivan, March 14, 2017 The Relevance Score for searches through personal assistants will become the next evolution of a quality-like score used by Google to determine the ranking of content from typed search engine queries, according to Jeremy Hull, VP … Continue reading Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising

Marketers Search For Campaign Data From Virtual Assistants

by Laurie Sullivan@lauriesullivan, January 13, 2017   Google bridges its virtual assistant Home with a downloadable smartphone app that can help marketers in optimizing for voice search. Some believe the next step will be pulling in the data to analyze and optimize cross-channel campaigns. With the growth of voice assistants, voice data will become a … Continue reading Marketers Search For Campaign Data From Virtual Assistants