The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets. Pamela Parker on June 15, 2020 Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is … Continue reading What’s Digital Asset Management and why are marketers adopting the technology?
Marc Andre — April 2, 2020 Photo by Kari Shea / Unsplash There are all kinds of side hustles and ways to make money outside of a job. Each opportunity comes with pros and cons, and finding the right opportunity for yourself requires you to see how those pros and cons align with your own … Continue reading Building an Asset With an Online Business – 5 Great Business Ideas to Try
JC Gaillard — March 12, 2020 Bake it in from the start: “Moving fast and breaking things” will become a thing of the past as customers and investors take security and privacy more and more seriously It seems that security is still – at best – an afterthought for most start-ups as they go about … Continue reading Startups: Your Most Valuable Asset in the Long Run Will Be Your Customers’ Trust
Rebekah Iliff — August 4, 2019 Follow @rebekahiliff — August 4, 2019 Have you ever heard the maxim never explain a joke? It’s easy to see why this sentiment arose: The joy of humor lies in the immediate, shared recognition that some stuffy norm has been violated or some oft-unspoken truth has been exposed. This … Continue reading How to Make Workplace Humor an Asset, Not a Liability
Sarah Gaffney — August 4, 2019 — August 4, 2019 If your summer garden is growing off the charts, you probably have tactics and plans to gather all the vegetables, herbs, and fruits before they go bad and keep things under control. So how can companies stay organized when they’re growing faster than your radishes? … Continue reading Mastering the Chaos of Growth with Fixed Asset Management
Why Your Business Needs Both Content Management & Digital Asset Management karthik muralidharan / 18 Jun 2019 Thanks to the rise of companies like Amazon and Netflix, consumers expect flawless digital experiences at the click of a mouse. However, most companies don’t have the clout, savvy, or business know how to scale. DAM and CMS … Continue reading Why Your Business Needs Both Content Management & Digital Asset Management
Brianne Schaer — June 27, 2019 — June 27, 2019 The success of your business often rides on one thing: your corporate reputation. But how can something so important be so desperately intangible? Despite our inability to “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing. … Continue reading Value of Corporate Reputation as an Intangible Asset
Gabe Honesto — December 13, 2018 — December 13, 2018 Today, Software Asset Management (SAM) is more important than ever. This is because organizations are using more software than ever before. New tools are constantly being developed to assist with a myriad of business functions, from marketing, to sales, to HR. For this reason, software … Continue reading 5 Best Practices for Successful Software Asset Management
Alice Oh — September 13, 2018 — September 13, 2018 In today’s modern marketing world, traditional marketing tactics like banner ads and printed advertisements are quickly fading into a thing of the past. You probably haven’t even noticed a majority of these types of ads or offers from brands in your day-to-day lives. That’s simply … Continue reading How to Use Video As Your Greatest Marketing Asset
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions Jacob Baadsgaard on July 20, 2018 Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales … Continue reading Planning to make a video ad or other video asset? 3 things to consider
