Tag Archives: Around

Keep Your Millennials Around By Giving Them Continuous Performance Feedback

Michael Heller — June 23, 2017 — June 23, 2017 DarkWolfized / Pixabay More than one-in-three American workers today are Millennials (those who were ages 18–34 in 2015), and they have recently surpassed Generation X to become the largest share of the workforce. It may have been possible to ignore their need for continuous feedback … Continue reading Keep Your Millennials Around By Giving Them Continuous Performance Feedback

How to Get Around Google’s New Local Business Review Guidelines

By Garry Grant  October 31st, 2016 On August 29th, 2016, Google significantly updated their requirements for adding review rich snippets to local business schema markup. The updated guidelines make it much more difficult for local businesses to use review rich snippets since all reviews must be directly produced by the website and can’t use a … Continue reading How to Get Around Google’s New Local Business Review Guidelines

“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1

Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain’s biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel. Nadine Dietz & Erica Seidel on September 22, 2016    Hilton Amsterdam Airport Schiphol (c) 2016 HHonors When we interviewed Geraldine Calpin, the Chief Marketing Officer of … Continue reading “Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1

Top Benefits of Outsourcing for Small Businesses (and Freelance Rates Around the World)

by Juste Semetaite May 18, 2016 Follow @JusteSemMay 18, 2016 As a business owner, you must feel the constant pressure to stay on top of industry trends, keep up with (and stay ahead of) your competitors, and always, always look to the future. What is going to be the next big thing that can skyrocket … Continue reading Top Benefits of Outsourcing for Small Businesses (and Freelance Rates Around the World)

Lower Your Bounce Rate and Keep Readers Sticking Around

by Justine Ancheta December 13, 2015 Follow @justineokayDecember 13, 2015 You check your statistics in Google Analytics, and you feel a little sick. You know you produce valuable content, but your bounce rate is 76%. Or higher. In other words, 76% of users came by, devoured your content (or not) and left you hanging. And they didn’t … Continue reading Lower Your Bounce Rate and Keep Readers Sticking Around