Tag Archives: Around

The stakes around trust, compliance and consent are higher than ever

At the November MarTech Conference we discussed AI consent compliance, changing regulations and more. Here’s a recap. MarTechBot on November 13, 2025   At the November MarTech Conference, Tim Hillison, founder and CMO of Entry Point 1, moderated a session called “Consent, compliance and trust in the AI age,” a practical discussion at the intersection … Continue reading The stakes around trust, compliance and consent are higher than ever

Why it’s time to rethink your B2B thought leadership strategy — especially around events

Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. Lisa Shaw on October 10, 2025 at 9:10 am | Reading time: 7 minutes In B2B marketing, ideas that shift perspective are currency. They inspire people to think differently, trust more … Continue reading Why it’s time to rethink your B2B thought leadership strategy — especially around events

Colleges now have to prove their value to applicants, not just the other way around

July 25, 2025 Colleges now have to prove their value to applicants, not just the other way around BY Kelly Dore College admissions are at a critical juncture. Enrollment patterns are changing, with the enrollment cliff now in full view. AI is transforming how students apply to college and how schools evaluate their potential. Additionally, institutions … Continue reading Colleges now have to prove their value to applicants, not just the other way around

AI’s Twisted Landing Page Navigates Around Ad Quality

AI’s Twisted Landing Page Navigates Around Ad Quality by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2025 It’s an old problem with a new twist since the search industry added generative AI to its tool chest. But this predictive model that improves navigation for better search ad visibility and engagement based on a landing page … Continue reading AI’s Twisted Landing Page Navigates Around Ad Quality

Burberry’s new CEO will navigate new expectations around historic brands

July 21, 2024 Burberry’s new CEO will navigate new expectations around historic brands Chairman Gerry Murphy vowed on the same day to continue Burberry’s upmarket push to compete with upper tier European luxury labels including Louis Vuitton, Chanel, and Dior. BY Reuters Burberry’s new boss Joshua Schulman faces an immediate strategy dilemma. On Monday, the former … Continue reading Burberry’s new CEO will navigate new expectations around historic brands

Tech earnings week turns around after Google, Microsoft, and Snap delight Wall Street

April 26, 2024 Tech earnings week turns around after Google, Microsoft, and Snap delight Wall Street After a weak start to earnings season from Netflix and Meta, tech companies saw their fortunes reverse to close out the week on a high note. BY Michael Grothaus Until late (May 15, 2024), major tech stocks were having a … Continue reading Tech earnings week turns around after Google, Microsoft, and Snap delight Wall Street

Until Dawn and The Quarry developer Supermassive is reportedly laying off around 90 workers

Until Dawn and The Quarry developer Supermassive is reportedly laying off around 90 workers Indie studio Die Gute Fabrik has paused production amid funding difficulties. Kris Holt   Mon, Feb 26, 2024 Supermassive Games/Sony Interactive Entertainment Yet another notable game studio is laying off a significant chunk of its workforce. Supermassive Games, the developer behind … Continue reading Until Dawn and The Quarry developer Supermassive is reportedly laying off around 90 workers

Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through Industry (DD)

Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through Industry by Laurie Sullivan , Staff Writer @lauriesullivan, February 19, 2024 Amelia Waddington, Captify CPO, says she would not be surprised if a group of industry executives sued Google for discontinuing third-party browser cookies before its Privacy Sandbox technology successfully rolls out to advertisers. The ad-tech company has … Continue reading Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through Industry (DD)

Rent the Runway CEO on laying off 10% of the company: ‘This is a realignment around growth’

  By Elizabeth Segran January 10, 2024 Rent the Runway, the 14-year-old fashion rental company, is restructuring, cutting 10% of its corporate jobs, which is equivalent to 37 employees. And its chief operating officer and president, Anushka Salinas, will leave at the end of the month, after 11 years at the company. Jennifer Hyman, Rent … Continue reading Rent the Runway CEO on laying off 10% of the company: ‘This is a realignment around growth’