Tag Archives: aren’t

Big Tech companies like Google and Microsoft aren’t as innovative as you think. Here’s why

  By Clint Rainey January 30, 2024 Google invented Google Maps. Apple gave us the iPod. Microsoft introduced PowerPoint. In each case, these technologies began elsewhere—as an idea generated by a startup that was perfected by a new owner with greater resources. Corporate America is full of fat piles of cash being dropped to snatch … Continue reading Big Tech companies like Google and Microsoft aren’t as innovative as you think. Here’s why

Q&A: Clean Rooms Aren’t A Magic Solution For Addressability

Q&A: Clean Rooms Aren’t A Magic Solution For Addressability by Karlene Lukovitz  @KLmarketdaily, June 29, 2023 There are a lot of opinions out there when it comes to mobile marketing challenges and solutions. This week, Mobile Insider asked Todd Rose, senior vice president of business development and GM, identity and addressability at multinational mobile advertising … Continue reading Q&A: Clean Rooms Aren’t A Magic Solution For Addressability

B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools

B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools by Ray Schultz , Columnist, November 15, 2022 Content is apparently a loss leader in B2B companies.  Only 10% monetize their content, while 77% do not and 13% are unsure, according to B2B Content Marketing, a study by the Content Marketing Institute and MarketingProfs, … Continue reading B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video by Herve Brunet , Op-Ed Contributor, March 14, 2018 Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving way to first-price auctions in many … Continue reading First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video