By Clint Rainey January 30, 2024 Google invented Google Maps. Apple gave us the iPod. Microsoft introduced PowerPoint. In each case, these technologies began elsewhere—as an idea generated by a startup that was perfected by a new owner with greater resources. Corporate America is full of fat piles of cash being dropped to snatch … Continue reading Big Tech companies like Google and Microsoft aren’t as innovative as you think. Here’s why
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Why Most Brands Aren’t Thinking About Media Holistically
Why Most Brands Aren’t Thinking About Media Holistically by Lauren Ramaska , July 31, 2023 The media landscape is ever-evolving, with new platforms seemingly popping up on a weekly basis (see: Threads). Each one promises opportunity and potential for marketers, but with so much noise, it can be hard to truly understand the value of … Continue reading Why Most Brands Aren’t Thinking About Media Holistically
Q&A: Clean Rooms Aren’t A Magic Solution For Addressability
Q&A: Clean Rooms Aren’t A Magic Solution For Addressability by Karlene Lukovitz @KLmarketdaily, June 29, 2023 There are a lot of opinions out there when it comes to mobile marketing challenges and solutions. This week, Mobile Insider asked Todd Rose, senior vice president of business development and GM, identity and addressability at multinational mobile advertising … Continue reading Q&A: Clean Rooms Aren’t A Magic Solution For Addressability
B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools
B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools by Ray Schultz , Columnist, November 15, 2022 Content is apparently a loss leader in B2B companies. Only 10% monetize their content, while 77% do not and 13% are unsure, according to B2B Content Marketing, a study by the Content Marketing Institute and MarketingProfs, … Continue reading B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools
First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video
First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video by Herve Brunet , Op-Ed Contributor, March 14, 2018 Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving way to first-price auctions in many … Continue reading First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video
SEO Metrics You Should Be Tracking But Probably Aren’t
SEO Metrics You Should Be Tracking But Probably Aren’t by Hamlet Batista , Op-Ed Contributor, February 7, 2018 Determining your SEO success means more than just tracking Google page rankings. Marketers and their customers have one thing in common: their eyes are on the first page of Google search results. With various estimates putting the … Continue reading SEO Metrics You Should Be Tracking But Probably Aren’t