Tag Archives: Apps

Engagement Benchmarks for Business Services Apps

Ashley Sefferman April 30, 2021 Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home. Brands focused on shipping faced challenges with cadences parallel to the impacts … Continue reading Engagement Benchmarks for Business Services Apps

Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice

Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice by Laurie Sullivan  @lauriesullivan, October 8, 2020 Google announced this week the ability to open and search in Android apps using “Hey Google” for all Assistant-enabled Android phones. The ability to do both could become a game changer for brands looking for ways to … Continue reading Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice

The Rise of Mobile Apps During the Coronavirus Outbreak [Infographic]

Venkatesh C.R. September 25, 2020 The coronavirus pandemic we’re all experiencing is no joke, but it doesn’t mean everything has to be all doom and gloom for everyone. In fact, if there’s one testament to the resiliency of humanity’s desire for life, the so-called Joie de Vivre, it’s the punctuated rise in mobile apps usage … Continue reading The Rise of Mobile Apps During the Coronavirus Outbreak [Infographic]

Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking

Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking by Laurie Sullivan  @lauriesullivan, July 29, 2020 As mobile app demand and acquisition activity spiked during the first half of 2020 due to COVID-19, fraudsters tried hard to take advantage of a higher number of people online and downloading apps. For example, more … Continue reading Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking