Tag Archives: Apps

Ecommerce Growth Shifts To Apps And AI From Websites

Ecommerce Growth Shifts To Apps And AI From Websites by Laurie Sullivan , Staff Writer, September 19, 2025 Apps win loyalty, marketplaces dominate, and specialty brands win consumer choices, according to data released earlier this week. Similarweb released its Global State of Ecommerce 2025 report demonstrating how consumer habits are changing from websites to apps … Continue reading Ecommerce Growth Shifts To Apps And AI From Websites

Are marketers really replacing martech tools with low-cost, AI-generated apps?

What does it mean for SaaS martech vendors when the users have so much control? MarTechBot on April 14, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.  Q: … Continue reading Are marketers really replacing martech tools with low-cost, AI-generated apps?

Apple, Google Remove Malicious Mobile Apps From Respective App Stores

Apple, Google Remove Malicious Mobile Apps From Respective App Stores by Laurie Sullivan , Staff Writer @lauriesullivan, February 11, 2025 Apple and Google have pulled apps from their app stores after security researchers found them carrying data-stealing malware for nearly one year. The mobile app market is substantial. AppLovin forecasts the mobile app market will see … Continue reading Apple, Google Remove Malicious Mobile Apps From Respective App Stores

White Noise Apps Could Be Stealing From Advertisers

White Noise Apps Could Be Stealing From Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 5, 2024 DoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressions on dozens of popular white-noise apps that help people sleep, but those apps at night are stealing hundreds of thousands of dollars per month in advertising. … Continue reading White Noise Apps Could Be Stealing From Advertisers

Bill Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV

Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV by Laurie Sullivan , Staff Writer @lauriesullivan, August 29, 2024 Advertisers talk about customization, but few deliver on the promise. Likewise, a startup backed by Bill Gates, figured out how to truly customize newsletters and app content to the individual that feeds into connected devices such as TVs. … Continue reading Bill Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV

Belgian researchers found a huge privacy hole in six dating apps

Belgian researchers found a huge privacy hole in six dating apps Some of the apps have taken steps to close “trilateration” efforts that could violate users’ privacy. danny gallagher Updated Thu, Aug 1, 2024   NurPhoto via Getty Images TechCrunch reported that a group of researchers from the university KU Leuven in Belgium identified six … Continue reading Belgian researchers found a huge privacy hole in six dating apps

Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage

HubSpot reported a relatively minor breach as U.S. customers were checking out for the holiday. Mike Pastore on July 8, 2024   HubSpot says fewer than 50 customer accounts were victims of a breach in late June, all impacted customers were notified and all has been quiet since the initial incident. As of May 2024, … Continue reading Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage