From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively. Allen Martinez on December 11, 2024 The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or … Continue reading The two approaches to AI implementation: Collaboration vs. independence
Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit. Chris Wood on April 18, 2024 Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center … Continue reading Adtech’s approaches to greener marketing
April 16, 2024 How thoughtful approaches to AI can lead to financial empowerment for all Capital One president reveals harnessing AI can help the financial services industry advance wealth-building—through greater accessibility, personalization, and inclusivity BY Celia Edwards Karam Every person’s path to financial empowerment is uniquely their own, marked by distinct challenges and triumphs. Collectively, one … Continue reading How thoughtful approaches to AI can lead to financial empowerment for all
Managing customer profiles effectively can lead to better customer experience use cases. Chris Wood on July 25, 2023 Marketers are receiving more different signals than ever from their customers due to fragmented digital channels. Dealing with this requires having a clear approach to identity resolution. How are they matching identifiers and merging customer profiles? How … Continue reading 3 approaches to merging profiles when resolving identities
By Vishal Sunak March 17, 2023 Nobody is immune from economy-fueled anxiety, least of all leaders in a sector that’s seeing companies big and small downsize. There is little doubt the year ahead will be tough for you, your customers, and your partners. It will also test your friends and employees, plus other business … Continue reading 4 new approaches to leadership during this time of tech anxiety
Stacey Howard November 24, 2020 Every business starts from nothing during its startup stage. With time, some of the startups transform into successful and big enterprises while others fail. The reason for their success as compared to the failed startups lies in the fact that their innovations were far better than them, and also, they … Continue reading 9 Startup Approaches to Achieve Agility in Your Business
Real-time data and personalization increase conversions. Rodric Bradford on October 27, 2020 While many marketing technology tactics have changed the past two decades to reflect a faster-paced society and advances in technology, the use of affiliate marketing channels has remained relatively the same in terms of system and structure. “It is a business development channel … Continue reading New approaches to affiliate marketing
Emily Carroll June 22, 2020 There is a common misconception when conducting market research that it is extremely costly. This may have been true when the industry first grew in popularity, but with the rise of technology market research has become accessible to both small businesses and Fortune 500 companies. With marketing research, you are … Continue reading 3 Approaches to Market Research That Won’t Break the Bank
Liz Kislik — January 22, 2020 On his Mesmerizing Leaders podcast, the enthusiastic, energizing Tim Shurr asked me for “the real golden nuggets that you’ve learned about us humans in conflict.” I told him that we most often think conflict is about the people we’re fighting with, but it doesn’t have to be that way. … Continue reading 3 Fresh Approaches to the Conflict You’re Tired of at Work
Peter Daisyme — September 16, 2019 — September 16, 2019 Getting paid — let alone on-time — has long been a problem for business owners. Large corporations can shoulder the burden of delayed payment. However, small and medium-sized companies can’t go that long without payment. Late payments and unpaid invoices can create serious cash flow … Continue reading Invoicing Clients: 10 Approaches That Get Results
