Managing customer profiles effectively can lead to better customer experience use cases. Chris Wood on July 25, 2023 Marketers are receiving more different signals than ever from their customers due to fragmented digital channels. Dealing with this requires having a clear approach to identity resolution. How are they matching identifiers and merging customer profiles? How … Continue reading 3 approaches to merging profiles when resolving identities
By Vishal Sunak March 17, 2023 Nobody is immune from economy-fueled anxiety, least of all leaders in a sector that’s seeing companies big and small downsize. There is little doubt the year ahead will be tough for you, your customers, and your partners. It will also test your friends and employees, plus other business … Continue reading 4 new approaches to leadership during this time of tech anxiety
Stacey Howard November 24, 2020 Every business starts from nothing during its startup stage. With time, some of the startups transform into successful and big enterprises while others fail. The reason for their success as compared to the failed startups lies in the fact that their innovations were far better than them, and also, they … Continue reading 9 Startup Approaches to Achieve Agility in Your Business
Real-time data and personalization increase conversions. Rodric Bradford on October 27, 2020 While many marketing technology tactics have changed the past two decades to reflect a faster-paced society and advances in technology, the use of affiliate marketing channels has remained relatively the same in terms of system and structure. “It is a business development channel … Continue reading New approaches to affiliate marketing
Emily Carroll June 22, 2020 There is a common misconception when conducting market research that it is extremely costly. This may have been true when the industry first grew in popularity, but with the rise of technology market research has become accessible to both small businesses and Fortune 500 companies. With marketing research, you are … Continue reading 3 Approaches to Market Research That Won’t Break the Bank
Liz Kislik — January 22, 2020 On his Mesmerizing Leaders podcast, the enthusiastic, energizing Tim Shurr asked me for “the real golden nuggets that you’ve learned about us humans in conflict.” I told him that we most often think conflict is about the people we’re fighting with, but it doesn’t have to be that way. … Continue reading 3 Fresh Approaches to the Conflict You’re Tired of at Work
Peter Daisyme — September 16, 2019 — September 16, 2019 Getting paid — let alone on-time — has long been a problem for business owners. Large corporations can shoulder the burden of delayed payment. However, small and medium-sized companies can’t go that long without payment. Late payments and unpaid invoices can create serious cash flow … Continue reading Invoicing Clients: 10 Approaches That Get Results
Young Entrepreneur Council — February 15, 2019 Follow @YEC — February 15, 2019 LinkedIn can be a valuable resource for reaching out and connecting with fellow professionals, as well as a good way to share ideas or thought leadership. To find out how best to establish — and build — your following on the site, … Continue reading 8 Approaches You Can Use to Strengthen Your LinkedIn Following
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting. Wendy Almeida on December 27, 2018 Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East speakers during the “Making Your Analytics Work Harder And … Continue reading Ask an SMXpert: New approaches in customization can build better analytics reports
Young Entrepreneur Council — December 22, 2018 Follow @YEC — December 22, 2018 An effective marketing strategy adapted to both your brand features and your target audience can work wonders. What is the single marketing approach that has proven to be the most impactful for your company? Why did it work so well? 1. Offering … Continue reading Effective Marketing Strategies: 12 Approaches Worth Knowing
