Apple Turns To Ads by Laurie Sullivan , Staff Writer, May 1, 2026 The scale of any advertising product relies on the size of active devices it can run on. During its earnings call this week, Apple CFO Kevan Parekh said the number of active devices — from iPhone to Mac to wearables — in the … Continue reading Apple Turns To Advertising
Apple TV’s upcoming For All Mankind spinoff Star City oozes Cold War-era paranoia The streamer just released a full trailer for the show, which premieres on May 29. By Lawrence Bonk April 23, 2026 Apple TV Apple TV just dropped a real-deal trailer for Star City, after releasing a short teaser earlier this year. It’s … Continue reading Apple TV’s upcoming For All Mankind spinoff Star City oozes Cold War-era paranoia
April 20, 2026 John Ternus named new CEO of Apple, will replace Tim Cook in September BY Morgan Clendaniel John Ternus, Apple’s senior vice president of hardware engineering, has been named the new CEO of Apple, the company announced. In a letter posted on the company’s website, current CEO Tim Cook wrote that he will … Continue reading John Ternus named new CEO of Apple, will replace Tim Cook in September
Apple reportedly testing out four different styles for its smart glasses that will rival Meta Ray-Bans Bloomberg reported that Apple could reveal its smart glasses by the end of this year. By Jackson Chen April 12, 2026 Meta Apple may be late to the smart glasses market, but it could be covering all its bases … Continue reading Apple reportedly testing out four different styles for its smart glasses that will rival Meta Ray-Bans
Apple is closing three US stores, including the first to unionize The trio of retail locations are slated to end business in June. By Anna Washenko April 9, 2026 Reuters / REUTERS Apple is closing three of its retail stores this summer, including its first location to unionize. The tech company said it plans to … Continue reading Apple is closing three US stores, including the first to unionize
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers. By Constantine von Hoffman Published on April 7, 2026 Apple is bringing ads to Maps, and for marketers, this is less about a new format and more about a new battleground. The company announced … Continue reading Apple Maps’ ads shift focus to context and intent
Apple inks deal for IMAX screenings of live Formula 1 races Five events from the 2026 season will screen in US theaters. Anna Washenko Thu, February 19, 2026 Apple Formula 1 has been receiving star treatment from Apple for awhile, and now the racing series will literally be getting even bigger. Apple is … Continue reading Apple inks deal for IMAX screenings of live Formula 1 races
There’s a dedicated channel for Formula 1 in the Apple TV app now Apple is upshifting its focus on racing after a five-year rights deal and a successful movie project. Anna Washenko Mon, February 16, 2026 Billy Steele for Engadget Apple continues to double down on its Formula 1 programming, following up on … Continue reading There’s a dedicated channel for Formula 1 in the Apple TV app now
Apple escalates its appeal of a $2 billion fine from a UK antitrust lawsuit The tech giant has filed an appeal with the UK’s Court of Appeal to address a legal case about App Store fees. Jackson Chen Sun, December 28, 2025 Hufton+Crow Apple isn’t ready to pay a several billion-dollar fine to UK … Continue reading Apple escalates its appeal of a $2 billion fine from a UK antitrust lawsuit
Apple will allow third-party app stores and payment processing in Brazil The company reached an agreement with the country’s regulators after a yearslong investigation. Andre Revilla UpdatedFri, December 26, 2025 Unsplash / Mariia Shalabaieva Brazilian regulators have reached a settlement with Apple after a yearslong investigation into the company’s App Store fee practices … Continue reading Apple will allow third-party app stores and payment processing in Brazil
