Tag Archives: Announces

Amazon announces AWS Clean Rooms

The new service will allow AWS Advertising and Marketing customers to pull insights from securely protected data to be used for campaigns and research. Chris Wood on December 2, 2022 This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and … Continue reading Amazon announces AWS Clean Rooms →

Netflix announces details for new ‘Basic with Ads’

Streaming Advertisement

By Jeff Beer October 13, 2022 Today, Netflix chief operating officer and chief product officer Greg Peters announced that the streamer’s new advertising-supported offering will kick off in the U.S. on November 3 and be priced at $6.99 per month. The new ad tier will also be available in 11 other … Continue reading Netflix announces details for new ‘Basic with Ads’ →

DoubleVerify announces measurement tools for retail media networks

Advertisement Platforms

Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools. Chris Wood on September 29, 2022 DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these … Continue reading DoubleVerify announces measurement tools for retail media networks →

AMC stock price: Shares crash as company announces new preferred APE stock

Stock Market

By Michael Grothaus August 05, 2022 Hot on the heels of announcing its Q2 2022 results (August 17, 2022), movie theater chain and meme stock AMC announced it will issue a new type of preferred stock as a dividend to existing AMC shareholders. The announcement of the new preferred stock, ticker symbol APE, has … Continue reading AMC stock price: Shares crash as company announces new preferred APE stock →

Invoca announces new integration with Five9

Partnerships

The partnership aims to provide a deeper connection between marketing campaigns and call center sales teams. Chris Wood on August 9, 2022 Conversational AI platform Invoca announced a new integration with Five9, a cloud contact center solution. With this integration, CX-focused businesses who use Five9 will be able to support more intelligent conversations between call … Continue reading Invoca announces new integration with Five9 →

Mark Zuckerberg announces new creator monetization tools for Facebook and Instagram

Marketing Innovation

By Danica Lo June 22, 2022 In a seven-part threaded post (June 30, 2022), Facebook founder Mark Zuckerberg outlined near-future plans that aim to enhance opportunities for influencers and digital creators to earn money by posting on both Facebook and its Meta-owned sister platform Instagram. The announcement includes opening up the Facebook … Continue reading Mark Zuckerberg announces new creator monetization tools for Facebook and Instagram →

SAS announces AVOD ad management platform

Advertisement Industry

The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships. Kim Davis on May 10, 2022 Multinational analytics provider SAS has launched SAS 360 Match, a first-party sell-side advertising video on demand (AVOD) platform, that also serves ads across a range of additional channels, including web, as well … Continue reading SAS announces AVOD ad management platform →

Ceros announces new integrations with sales enablment platforms

Sales Platforms

The interactive content platform will deliver creative directly to Highspot and Showpad. Kim Davis on May 6, 2022 Ceros, the interactive content platform, has announced new integrations that will enable direct delivery of its creative content to the sales enablement platforms Highspot and Showpad. What Ceros does. Ceros offers a collaborative digital canvas for the … Continue reading Ceros announces new integrations with sales enablment platforms →

Edgemesh announces new feature to fight ad and click fraud

Fraud Management

Ad spend losses from fraud will cost US companies $23 billion this year. Constantine von Hoffman on April 27, 2022 E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. What it does. Ad Protect is an upgrade of the Edgemesh Server. It … Continue reading Edgemesh announces new feature to fight ad and click fraud →

Euroswap EDEX: Last TokenSale phase before listing – team announces the list of exchanges

Stock Market

Alan Draper Last updated: 21 April 2022 The next round of the PreSale phase for EuroSwap EDEX will be the final round before the project’s first listing on a major exchange. At the launch of the Trading Season phase for EDEX token, the exchange will launch the Traders Competition event, Coinmarketcap will add EDEX to … Continue reading Euroswap EDEX: Last TokenSale phase before listing – team announces the list of exchanges →