June 30, 2025 Home Depot announces $4.3 billion deal to acquire GMS building products distributor BY Associated Press Home Depot is buying specialty building products distributor GMS Inc. in a deal valued at approximately $4.3 billion. The Atlanta home improvement chain said Monday the transaction will help strengthen Home Depot’s relationship with professional contractors. GMS of … Continue reading Home Depot announces $4.3 billion deal to acquire GMS building products distributor
HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT. Mike Pastore on June 4, 2025 HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpot’s Q1 2025 AI customer sentiment survey. Using the new deep … Continue reading HubSpot announces deep research connector to ChatGPT
Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters. Mike Pastore on May 15, 2025 A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s … Continue reading Salesforce announces initiatives to bring trust and governance to AI agents
Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. Chris Wood on October 8, 2024 Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely … Continue reading Meta announces genAI video tools for advertisers
The company promises cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox. Constantine von Hoffman on June 26, 2024 Google announced updates to Google Analytics 4 (GA4) today. The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. “Measurement … Continue reading Google announces upcoming GA4 features
Dead by Daylight maker Behaviour announces its second round of layoffs this year The company is firing up to 95 workers. kris holt Tue, Jun 4, 2024 Behaviour Interactive For the second time this year, Behaviour Interactive has announced a round of layoffs. The Dead by Daylight maker says it will dismiss as many as … Continue reading Dead by Daylight maker Behaviour announces its second round of layoffs this year
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase Nicola Agius on March 13, 2024 Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims the updates will help give consumers … Continue reading Meta announces major updates to Advantage+ and Shopping Ads
Users will be able to access TruAudience identity-related data directly within Snowflake’s data clean room, Samooha. Kim Davis on February 28, 2024 TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Users will be able to access TruAudience’s marketing identity … Continue reading TransUnion announces data clean room partnership with Snowflake
Meta Births A More Advanced Llama by Laurie Sullivan , Staff Writer @lauriesullivan, February 5, 2024 Facebook, a Meta Platforms company, turned 20 on Sunday, which seems like an eternity for a technology company. Perhaps it is because Mark Zuckerberg, Meta founder, continues to invent new types of services to keep the company young. At least … Continue reading Meta Announces A More Advanced Llama
Generative AI is at the heart of new solutions for retail marketers, merchandisers and shoppers. Kim Davis on January 15, 2024 Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Innovations for retail marketers include … Continue reading Salesforce announces new tools for retail marketers
