Bruce McKenzie — December 16, 2017 — December 16, 2017 Animation and technology explainers The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash, a vector-based program widely used for web animation and games. Not “real” video—small file size … Continue reading Why Animation Works for Technology Business Video
Jefri Yonata — March 24, 2017 — March 24, 2017 For the past few years, animated explainer videos have been considered a must-have type of content for startups. Not only do they explain things, like their name says, but they also appeal to an audience visually and educate them about all kinds of things in … Continue reading 4 Steps to Building Brand Trust with Animation
Carmen Alicia Coto — March 15, 2017 — March 15, 2017 Are you familiar with whiteboard animation videos? If not, this is a process in which a story is told using drawings on a whiteboard. The artist draws in front of the camera (or at least it looks like it!), and records themselves during the … Continue reading 10 Pro Tips for Creating The Perfect Whiteboard Animation Video
Shawn Forno — January 20, 2017 Follow @IdeaRocket321— January 20, 2017 When you think of whiteboard animation, you probably think of a hand illustrating a complicated series of ideas as a soothing voiceover explains particle physics or the psychology of social media. Odds are, you’ve seen a whiteboard video in the past few years because … Continue reading 8 Surprising Ways to Use Whiteboard Animation
William Gadea — December 21, 2016 — December 21, 2016 Aisle or window? Boxers or Briefs? Vodka or Gin? These are all eternal questions. In video production, we have an eternal question of our own: Live Action or Animation? Since we are an Animation Studio, perhaps you might expect us to say Always Go Animated! … Continue reading The Big Decision: Live Action or Animation?
by Paul EstcottSeptember 9, 2016 Video animation is becoming an increasingly popular way of promoting businesses online. A well-made animated video can be much more effective than written texts or pictures since it uses all other media to deliver its message. The Benefits of Using Animated Videos 1. Everyone Loves a Good Animated Short YouTube … Continue reading Using Animation to Enhance Your Business Strategy
by Claude HarringtonAugust 17, 2016 Recently, the Interactive Advertising Bureau (IAB) polled 360 marketers across a variety of industries about their digital video ad budgets. 62% of respondents answered that they expect to increase their mobile video ad spending within a year. These findings are significant but not at all surprising. In fact, according to … Continue reading Going Mobile: Character Animation in a Mobile Video World
by Claude Harrington May 23, 2016May 23, 2016 A couple of months ago, we looked at 7 Tips For Choosing an Animation Provider. Today we want to explore what happens after that–after you’ve selected an animation company and are about to begin the process–in order to help you maximize your investment. So let’s look at … Continue reading 7 Ways To Get the Most Out of Your Animation Provider
by Andre Oentoro March 15, 2016 Follow @breadnbeyondMarch 15, 2016 If you’re reading this, chances are you are considering whether or not to make an explainer video for your company’s marketing campaign. A study shows that company website with (at least) one video in it needs 37% fewer unique visitors to get a market response. … Continue reading Which Animation Style is Best for Your Explainer Video?
by Claude Harrington February 17, 2016February 17, 2016 You’ve decided to make an explainer video. That’s great! But now you’re faced with that all-important question: Which animation provider should we go with? A lot of the decision will come down to reviewing the prospective animation provider’s portfolio. But even then: What questions should you be … Continue reading 7 Tips for Choosing an Animation Provider