Rachel Hand — October 25, 2018 — October 25, 2018
Animated videos bring ideas to life in a simple and visual way, allowing you to tell a story that your customers will listen to. With animations being shared more than ever across social media platforms, what was once associated with children’s cartoon shows is now a powerful aid to any marketing campaign.
So, why should you be using animation to improve your marketing strategy?
Powerful Communication Tool
Animation utilises the power of storytelling. Do you want to establish a connection with your audience? Close the gap between them and your brand with a story they can empathise with.
Videos get the message across 60,000 times faster than text, as 90% of information transmitted to the brain is visual. If you’re not using animation to explain your company, you risk losing out on potential customers.
Great for Sharing
If you think animation is limited to television, you’re not looking at the bigger picture. Almost half of internet users look for videos related to a product or service before making a purchase, so it’s a good idea to showcase your animations on your website’s homepage and across your social media accounts, as well as integrating them into your email marketing.
Along with sharing videos online, using them for those all-important presentations is a great way to impress. Short and snappy animations will get your point across in just a few seconds, whilst still being concise and engaging.
Increase Conversion Rate and Search Traffic
One of the biggest pros of animation is the role it plays in boosting your online presence. Simply having a video on the landing page of your website can increase your conversion rate by 80%. The higher the conversion rate, the more sales.
Moreover, videos produce quick SEO results, increasing organic search traffic by 157%. By 2020, online videos will contribute to over 80% of all internet traffic, so it’s no surprise that Google ranks them highly.
Shape Your Image
When done well, animations elevate your brand’s professionalism, putting you on the map as an expert in your field. However, this doesn’t mean your video has to be serious. Animated videos present an opportunity to be fun and creative, and this showcases your brand as human and trustworthy.
Cost Effective
Not only is animation captivating, it comes at a much lower cost than live video production. When you take away the need for props, casting, sets and equipment, the video is only limited to your imagination. Once you have an idea for your animation, tweaks can be made without affecting the cost or scope of the project.
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